Outdoor Industry Association (OIA) confirmed that Jeff Trandahl, executive director and CEO of the National Fish and Wildlife Foundation (NFWF), will deliver the keynote address at its the 2014 Advocacy Leadership Awards ceremony, which will take place on Tuesday, Jan. 21, 2014 at The Salt Lake Marriott Downtown at City Creek, in Salt Lake City, UT.
 
Trandahl will deliver a presentation titled “Inspiring America's Voice for the Outdoors: Building Coalitions and Pragmatic Politics.” NFWF is the largest Congressionally created and funded conservation grant-maker in the world.
 “Advocacy at the state and federal level is critical for the growth and success of the outdoor industry,” said Jennifer Mull, CEO of Backwoods Retail, Inc. and Chair of the OIA Board of Directors. “The Advocacy Leadership Awards celebrates and recognizes individuals who have contributed to the outdoor industry in significant and material ways.”
 
The OIA Advocacy Leadership Award is presented annually to OIA members who have demonstrated exemplary leadership in advancing the OIA Policy Agenda.
 
The recipients of the 2014 OIA Advocacy Leadership Award are Mike Ratchford of W.L Gore Associates, and Sutton Bacon of Nantahala Outdoor Center. The OIA Friend of the Industry Award will be presented to the Governor of Utah, Gary Herbert.
 
The OIA Advocacy Leadership Awards replaces the long-standing, invitation-only OIA Thought Leader Dinner. This year registration is open to all OIA members and Outdoor Retailer attendees.
 
Event Details



  • What: 2014 Advocacy Leadership Awards Celebration
  • Date:  Tuesday, Jan. 21, 2014 (Eve of Outdoor Retailer Winter Market 2014)
  • Time:  6:00 pm ˗ Reception, 6:30 pm ˗ Dinner and Program
  • Where: Salt Lake Marriott Downtown at City Creek, Salt Lake City
  • Tickets:  $55 advance / $65 at the door; Table: $400 for a table of 8
  • Registration:  outdoorindustry.org
     

Outdoor Industry Association
Based in Boulder, CO, with offices in Washington, D.C., Outdoor Industry Association is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, visit outdoorindustry.org or call 303.444.3353.