Chaco welcomed Josh Weichhand into the new role of product marketing
associate. Weichhand comes to Chaco after three years with Urban
Outfitters in
Philadelphia where he managed marketing and content projects for the
Anthropologie brand.

He oversaw dozens of brand initiatives that earned Anthropologie
accolades including a Fashion 2.0 award and a number 11 Digital IQ
ranking on L2’s Top 100 Prestige Brands list. At Chaco, Weichhand will manage product marketing initiatives and strengthen the overall marketing team.

“Josh brings great branding experience and a keen eye for design to our team,”” comments Chaco marketing manager Colin Butts. “”He’s already been an asset in our product storytelling for the launch of our upcoming season.””

“”Chaco is fit for adventure and so am I,”” adds Weichhand. ““I’m passionate about the outdoors and conservation and love spending my time hiking, camping, and exploring my surroundings, so Chaco is an ideal fit.””