Genesis
Pattern Technologies LLC announces its partnership with Southern Belle Outdoors
Inc. to develop a new camouflage pattern for today’s women of the
outdoors. The two companies plan to unveil the new KLOAK “InvisiBelle” pattern
in February, 2014.
Understanding
that women are key household decision makers across America, influencing or
making 85% of purchasing decisions in the home, Steve Johnson, founder of GPT
says this new partnership with Southern Belle Outdoors just “feels
right.” “These four women are the real deal, and are definitely making
their mark in the outdoor industry,” says Johnson. “My company knows
camouflage and SBO knows the wants and needs of today’s outdoor women. We
truly feel we have the perfect combination to be able to offer a winning pattern!”
Southern
Belle Outdoors Inc. consists of four women born and raised in the heart of
Appalachia who hunt, fish and truly embody the outdoor lifestyle. In what
was once thought of as a “man’s only world,” SBO is dedicated to helping more
women find their place.
The
two companies plan to unveil the Spring/early season KLOAK InvisiBelle pattern
next month, and then reveal the Fall KLOAK InvisiBelle pattern this summer.
