Foot Locker, Inc. the New York-based specialty athletic retailer, launched two 30-second commercials featuring top Draft prospect Ben Simmons.
Tag: People
Addaday Seals Kara Goucher Partnership
Addaday, a massage tool brand in run specialty, welcomed star runner Kara Goucher to its “Team Addaday.”
Hoka One One Names Senior Sports Marketing Manager
Hoka One One welcomed Michael McManus as its senior sports marketing manager.
Bauer Signs Rising Hockey Star
Bauer Hockey entered an exclusive partnership with projected top National Hockey League (NHL) draft pick Auston Matthews.
Herbalife Co-creates Sports Drink with Cristiano Ronaldo
Herbalife, a global nutrition company, launched a new sports drink, CR7 Drive, in collaboration with soccer star Cristiano Ronaldo.
Brooks Running Names 2016 Inspiring Coach of the Year
Brooks Running Company named Ashley Wiles, founder of Sole Girls, the 2016 Inspiring Coach of the Year.
Callaway Signs Handful of Top-Ranked Amateurs
Callaway Golf Company signed five top-ranked amateurs to its professional staff.
Reynolds Hires EU Sales Manager
Reynolds Cycling has hired Alexander Mai as the Sales and Marketing Manager EMEA. Mai brings a long history of European brand management.
Gander Mountain Hires Softlines Executive
Gander Mountain announced that Jeff Csuy will join the company this month as Senior Vice President of Softlines Merchandising and Product Development.
Haglöfs Names Global Marketing Director
Haglöfs has recruited Christina Rolén as its new Global Marketing Director in a bid to bolster brand awareness and customer loyalty at Swedish outdoor brand.
Magura Adds Sales Support for Bosch E-bikes
Magura USA has hired Aaron Bilsing as Magura/Bosch Sales and Technical Support rep for the East Coast.
Gates Adds Staff to Grow Sales Beyond Belts
Gates Corporation added engineering and product development staff that will help its Gates Carbon Drive evolve from a drive belt brand into a provider of complete systems of belts, sprockets and crankset assemblies.
Vaude Advances Former Mammut Product Leader
Vaude’s Division Manager, Uwe Gottschalk took charge as Head of Product at the company. He is now responsible for all Vaude product segments.
Team USA’s Phelps and Lloyd Join Krave Jerky Roster
Krave, a jerky brand popular amongst athletes, formed exclusive partnerships with 22-time U.S. Olympic Medalist Michael Phelps and two-time U.S. Olympic Gold Medalist Carli Lloyd for the Rio 2016 Olympic Games.
Under Armour Steals Back Curry Shoe Designer From Nike
Under Armour’s former Senior Vice President of Creative Footwear and Accessories, Dave Dombrow, will return to the brand as Chief Design Officer, beginning Aug. 1, 2016, three months after previously deciding to go to Nike.
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