Krave, a jerky brand popular amongst athletes, formed exclusive partnerships with 22-time U.S. Olympic Medalist Michael Phelps and two-time U.S. Olympic Gold Medalist Carli Lloyd for the Rio 2016 Olympic Games.

Phelps and Lloyd join current Team Krave athletes, all-pro tight end Vernon Davis, health and wellness expert Jillian Michaels and Boston Marathon Champion and US Olympian Meb Keflezighi.

Team USA athletes in Rio will have access to Krave jerky as a result of the Hershey Company’s official sponsorship with the United States Olympic Committee.

The Krave partnership with Phelps and Lloyd extends beyond their diet regimens as the company launches an extensive creative campaign that will encompass Team USA Olympic-themed point of sale displays, narrative video content and inspiring print and digital advertisements.

The new creative runs in conjunction with the brand’s “Krave Better” campaign, which encourages consumers to persevere and accept no compromises.