Herbalife, a global nutrition company, launched a new sports drink, CR7 Drive, in collaboration with soccer starCristiano Ronaldo.

The drink will be part of the Herbalife24 sports nutrition range—created to optimize sports performance and address nutritional needs of casual fitness enthusiasts and professional athletes.

“Cristiano Ronaldo is an outstanding footballer who places a high value on good nutrition and has a huge following in the region, therefore we are absolutely thrilled to offer this sports nutrition product to the Asia Pacific market,” said Frank Lamberti, Herbalife SVP and managing director for North Asia.

The product debut during the annual Asia Pacific Extravaganza.