Gander Mountain announced that Jeff Csuy will join the company this month as Senior Vice President of Softlines Merchandising and Product Development.

“We are excited to welcome Jeff to the Gander Mountain executive team and we will benefit greatly from having his experience and expertise in the fold,” said Derek Siddons, Gander Mountain’s President. “Jeff joins us at a time of unprecedented expansion for the company, and we look forward to his contributions as we grow the Gander Mountain brand, focus on our core business and continue to expand our offerings in areas like footwear and outdoor clothing.”

Csuy (pronounced “suey”) will lead the Softlines Merchandising and Product Development Teams in the development, implementation, and execution of integrated business strategies that deliver growth to Gander Mountain, which is based in St. Paul, Minn.

Csuy joins Gander Mountain from Shopko in Green Bay, Wis., where he was Senior Vice President and Chief Merchandising Officer, overseeing the Home Store, Apparel and Accessories, Consumables, and Private Label merchandising teams in all aspects of planning, purchasing and daily execution of business and marketing plans. During his tenure with Shopko, Jeff was instrumental in repositioning the company through a more relevant assortment and stronger price-value market proposition. He led his team to deliver solid financial results and develop strategic growth plans to support market expansion. Csuy brings Gander Mountain more than 25 years of retail experience and has held executive merchandising positions at Stage Stores in Houston, Texas, and Carson Pirie Scott prior to joining Shopko.

Csuy holds a Bachelor of Science degree in Psychology and Economics from the University of Wisconsin-Eau Claire.

“This is an exciting time of growth for Gander Mountain, and I am honored to be joining the executive team in this important role,” said Csuy, who plans to move his family to Minnesota over the summer. “I look forward to bringing my retail background and experience to the position as our work to meet the needs of outdoors enthusiasts everywhere continues.”