Addaday, a massage tool brand in run specialty, welcomed star runner Kara Goucher to its “Team Addaday.” The partnership provides Goucher with the Addaday tools necessary to both prepare and recover from her rigorous training and racing schedule.
Kara Goucher is a two-time Olympian, elite marathoner, clean sport activist, and passionate mother living and training in Boulder, CO. She became the first professional runner in history to have a separate shoe and apparel sponsor because of her commitment to partnering with brands that she aligns with both in values and product.
“I am really excited to be partnering with Addaday,” said Goucher. “Not only does Addaday make an incredible line of user-friendly products, but they truly understand the joy and passion behind runners. I feel lucky to be with a company that not only makes great products but also supports the running community.”
Addaday first came to market in 2011.
“We are truly honored to partner with Kara Goucher,” said Founder Vic Addaday. “We have so much respect and admiration for Kara not because of what she does, but because of who she is as a person. We support and stand by her all the way, and we look forward to a wonderful partnership.”
Photo courtesy Addaday
