House of Hoops, the basketball-themed concept of Nike and Foot Locker, will open a second New York City location at 11 West 34th Street, between Fifth and Sixth avenues, sources told the New York Observer…
Tag: People
Zappos Becomes Title Sponsor of Vegas Rock ‘n’ Roll Marathon
Zappos.com reached an multi-year agreement to become the title sponsor of the Rock 'n' Roll Las Vegas Marathon & ½ Marathon to Benefit the Crohn's and Colitis Foundation of America (CCFA)…
Football Legend to Run New York Marathon for Timex
New York Giants great Amani Toomer, a Timex sponsor, will become the first former NFL player to run the ING New York City Marathon in 17 years. Timex is a principal sponsor and the exclusive Official Timing Partner of the ING New York City Marathon and th
Aspen Skiing Co. Reports 4.3% Rise in Visits for Season
Aspen Skiing Company skier visits rose up 4.3% above the 2008-2009 season thanks to consistent snowfall throughout the season, a strong January, a late surge in visits at the end of March and into April and strong pass use…
Freedom Grill Merges with Exosphere Aircraft Co.
Freedom Grill, Inc., which specializes in products for tailgating, camping and outdoor activities, completed its merger with Exosphere Aircraft Company. Concurrent with the closing, Steve Caliguri, President of Freedom Grill, was named CEO and chairman of
Implus Hopes for Honey as Burt’s Bees Distributor
In hopes of garnering more attention from the footwear, outdoor & sporting goods channels, Burt’s Bees has agreed to make Implus the official distributor for the Burt's Bees Lip Balm collection. Accordingly, Implus will tap into its extensive r
Lululemon Triples Q1 Net Income on Strong Across the Board Results
Lululemon Athletica's first quarter earnings tripled from a year earlier and came in well ahead of company projections, leading to a stronger outlook for its current year. On a conference call with analysts, company CEO Christine Day said the quarte
FFANY: It Wasn’t All About Toning, but Close
While FFANY, held last week at the Hilton in New York City, primarily addresses the dress to casual footwear marketplace, a few other athletic guys worked the trade show. Here, a roundup of a few attending:
Bushnell and Leupold and Stevens Settle Lawsuits
Bushnell Inc. has settled its lawsuits with Leupold & Stevens relating to the Leupold True Ballistic Range (TBR) technology, and the Bushnell Angle Range Compensation (ARC) technology…
Rawlings Sues Under Armour for Infringement
Rawlings Sporting Goods Co. unit sued rival Under Armour Inc. for trademark infringement…
New Balance Hires Arnold Worldwide
New Balance named Boston-based Arnold Worldwide as its global agency of record. The agency is charged with strategic and creative duties, as well as providing integration guidance for all marketing components across the company's roster agencies. “We are confident that Arnold's proven experience in sports and athletic brand advertising will help us continue to build […]
Skirt Sports Expands Skirt Chaser 5k Race Series to 11 Cities
Skirt Sports announced that its successful Skirt Chaser 5k Race Series has expanded to 11 cities in 2010 reaching thousands of runners and fitness enthusiasts nationwide. In 2012, the series is slated for explosive growth with 20 locations in development.
Nielsen Files Initial Public Offering
Nielsen Holdings BV, the television ratings and consumer research company, plans to raise up to $1.75 billion in an initial public offering, the company said in a securities filing. Nielsen's Expositions group runs the Outdoor Retailer, ASR and Inter
Collective Brands Sees Saucony, Sperry and Keds Drive Q1 Revenue Growth
Collective Brands, Inc. reported that first quarter earnings jumped 43% aided by solid double-digit gains from Saucony, Sperry Top-Sider and Keds, as well as a 240 basis point improvement in gross margins. Unfortunately, the one laggard was its biggest
Maverik Lacrosse Acquired by Bauer Hockey’s P.E. Parent
Kohlberg Sports Group, Inc., a private equity firm affiliated with Kohlberg & Company, LLC and also the owner of Bauer Hockey, has acquired Long Island City, NY-based lacrosse specialist Maverik Lacrosse…
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