New Balance named Boston-based Arnold Worldwide as its global agency of record. The agency is charged with strategic and creative duties, as well as providing integration guidance for all marketing components across the company's roster agencies.
“We are confident that Arnold's proven experience in sports and athletic brand advertising will help us continue to build our business and capitalize on future growth opportunities,” said Rob DeMartini, President and CEO at New Balance. “We share Boston as our hometown and both understand the importance of delivering creative communications to our consumers that will drive our brand forward.”
Arnold Worldwide has strong experience in sports and athletic brand advertising and marketing, having worked with brands including ESPN, Nike, Titleist, the U.S. Open Tennis Championships and the Miami Dolphins.
“New Balance is one of those great brands that every agency wants to work with,” said Andrew Benett, Global CEO of Arnold Worldwide and Global Chief Strategy Officer of Havas Worldwide. “It's a company devoted to innovation, technology and, above all else, its valued customers. We couldn't be more excited to partner with New Balance and help shape its next chapter of success.”
New Balance is known throughout the world for its strong heritage in running and its dedication to providing innovative athletic and lifestyle footwear, apparel and accessory products that feature the brand's hallmark of fit, performance and comfort. A 104-year-old company, New Balance also holds the distinction as the only athletic shoe company that currently manufactures footwear in the U.S.
“New Balance is a brand that we're incredibly passionate about and we look forward to a long-lasting, successful partnership,” said Fran Kelly, Vice Chairman of Arnold Worldwide. “We're eager to get started on the work.”
