Shock Doctor and McDavid signed NFL All-Pro running back Jamaal Charles, extending his partnership to three USB names, after being a Cutters ambassador for the past two years. This makes Charles the first NFL ambassador to partner with all three brands.
Tag: People
Mammut CEO Schmid Departs
Mammut Sports Group CEO Rolf G. Schmid is resigning after 16 years of leading the Swiss maker of outdoor gear to pursue a career in consulting.
Adidas Signs Houston Texans Wide Receiver DeAndre Hopkins
Adidas announced a multiyear partnership with Houston Texans Pro Bowl wide receiver DeAndre Hopkins.
Sierra Designs Hires Barnes to Drive Product Creation
Sierra Designs has hired Stephen Barnes, a longtime veteran of the outdoor industry, to drive growth through pioneering product creation.
Cycling Sport Group Names Hopwood PR Manager
Cycling Sports Group, part of Dorel Industries named Chris Hopwood public relations manager for its North America region.
Breg Hires Sports Medicine Talent as VP of Operations
Breg, Inc., a provider of sports medicine products and services, hired Benjamin Hutson has vice president of operations.
ElliptiGO’s Meb Keflezighi Presents to Sports Medicine Industry
ElliptiGO Inc. signed on for a title sponsorship of a presentation on the benefits of cross-training, given by 2016 United States Olympian Meb Keflezighi at the American College of Sports Medicine (ACSM) 63rd Annual Meeting.
Sock and Accessory Brands Appoints VP of Sales for Strategic Accounts
Sock and Accessory Brands Global, Inc., (SABG) a maker of hosiery, legwear, and accessories, added Brey Williams to its senior level sales team as vice president of sales for strategic accounts.
Eddie Bauer Guide Breaks Mt. Everest Record
Eddie Bauer Guide Melissa Arnot summited Mt. Everest for the sixth time, breaking the world record for the most summits completed by an American woman in history- a record she has held since 2013.
Saxx Underwear Appoints International Sales Director
Saxx Underwear hired industry veteran Tom Helleberg as international sales director.
NikeLab Enters High-fashion Collaboration With Balmain Designer
NikeLab enlisted French designer French Olivier Rousteing in the company’s second collaboration for NikeLab Summer of Sport series, which blends athletic and high-fashion design concepts.
Title Boxing Club Adds to Ownership Team
Title Boxing Club International, a fast-growing boxing gym franchise, added to its existing ownership team including names from the NFL and franchise industry.
2XU Adds Global Team Wear Manager
2XU North America, a leading athletic compression and performance apparel company, welcomed Greg Demgen to the position of team wear sales and service manager.
Photographer to Keynote Conservation Alliance Breakfast
Photographer Florian Schulz will be the featured speaker at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer Summer Market.
The Mountain Lab Hires Shannon Walton
The Mountain Lab has named Shannon Walton as its new Brand and Creative Manager. Walton brings with her a breadth of experience including a decade in the textile industry as a PR and marketing expert and a brand building consultant.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal