Boa Technology Launches New Brand Identity
The updated branding will debut across a newly launched consumer-focused website, and will be featured in consumer and trade advertising beginning next month.
Skechers Signs Rob Lowe
The film and television actor, who previously worked with Skechers 15 years ago, will support a new Skechers men’s footwear marketing campaign set to launch in Spring 2017.
Garmin Expands Professional Cycling Team Sponsorships
Garmin will continue to sponsor the Cannondale-Drapac Pro Cycling Team and the Movistar Team, and welcomes the Astana Pro Team, FDJ Pro Team and Team Dimension Data for Qhubeka this year.
Under Armour Signs Southampton Goalkeeper
Under Armour signed Fraser Forster, the English international and Southampton goalkeeper, as a brand ambassador.
Nike Facing Student Protests Over Alleged Sweatshop Violations
Following similar calls at Penn State and Georgetown, students from Cornell are calling on university officials to cancel the school’s contract with Nike over alleged sweatshop violations at a Vietnam factory.
Treasure Coast Presidents’ Day Challenge Draws 87 Youth Teams
More than 1,300 athletes ages 9 to 18 representing 87 youth baseball teams, plus coaches, families and friends from 12 states and Canada, met in Vero Beach, FL this weekend for theTreasure Coast Presidents’ Day Challenge tournament.
GNC Logs $433 Million Fourth-Quarter Loss
The retailer recorded $473.5 million in non-cash long-lived asset impairments in the current quarter of which $471.1 million related to goodwill and $2.4 million related to property and equipment.
Point 3 Appoints COO
Point 3 Basketball promoted Mikko Simon, formerly VP of marketing, to a newly created chief operating officer position.
Epoch Lacrosse Signs Jesse King To Multi-Year Deal
Epoch Lacrosse signed Jesse King, former captain and three-time All-American at The Ohio State University.
BSN Sports Names Chief Marketing Officer
Jared Drinkwater joins the company from Pizza Hut, where he most recently served as VP of marketing.
Topgolf Donates $10,000 To Russell Wilson’s Charity
Topgolf donated $10,000 to Russell Wilson’s charity, Why Not You Foundation, dedicated to motivating and empowering today’s youth to be tomorrow’s leaders.
VF Eyes Bounce Back Year In 2017
On his first conference call since becoming VF’s new CEO, Steve Rendle delivered a bullish assessment of VF’s prospects, predicting the company’s primary brands – Vans, The North Face and Timberland – would collectively grow at a high-single-digit rate in 2017, with a “special focus on reigniting growth in our North Face and Timberland brands in the Americas.”
Outdoor Retailer Says Goodbye To Utah
The show will leave Salt Lake City after Summer 2018. In addition, Utah will be excluded from submitting a proposal during the relocation process.
Ultimate Direction Reveals 2016 FKTOY Winners
The hydration and wearable gear brand, in association with UltraRunning Magazine, named Pete Kostelnick and Heather Anderson as the winners of the Fastest Known Time Of The Year Awards.
Crunch Opens Seven New Idaho Clubs
Franchise owners Curtis and David Harman have taken over the existing Idaho Athletic Club chain in the following locations – Boise Black Eagle, Boise State Street, Caldwell, Eagle, Meridian, Silverstone and Nampa.
