BSN Sports, a division of Varsity Brands, stated that Jared Drinkwater will join the team as chief marketing officer, effective February 20. Drinkwater joins BSN Sports from Pizza Hut, where he most recently served as VP of marketing. He will report directly to BSN Sports CEO Adam Blumenfeld.
He succeeds Kurt Hagen, who will assume new leadership responsibilities as chief innovation officer. Hagen and his team will focus on improving the customer journey and creating proprietary technology solutions.
Blumenfeld remarked, “It’s such a pleasure to recognize Kurt and his terrific achievements over the past 11 years that have paved the way for his new role as CIO. I’m also thrilled to welcome Jared to the company as our CMO … We will continue to invest in the best people, processes and programs to further our mission of creating game changing solutions that surprise and delight our customers and deliver on our promises.”
Drinkwater brings 18 years of marketing experience, with expertise in the Consumer Package Group, Restaurant and Sports/Entertainment industries. In his most recent role as VP of marketing at Pizza Hut, he oversaw brand strategy and experience, advertising, media and pizza innovation for the brand. Prior to Pizza Hut, Jared spent seven years at Frito-Lay, where he managed all media, advertising, brand and sales strategy for the Doritos and Cheetos brands.
Photo courtesy BSN Sports