Under Armour signed Fraser Forster, the English international and Southampton goalkeeper, as a brand ambassador.  He was previously with Nike.

“Throughout my career, I have always been one for working hard and letting my performances do the talking, which I believe ties in perfectly with what Under Armour is about,” said Forster. “I’m really excited to train and play in Under Armour products, whilst also becoming part of such a young and innovative brand that works with, and boosts the performances of, top sports talent around the world.”

Chris Bate, vice president and managing director of Under Armour Europe, added: “We are extremely proud to have Fraser join the Under Armour family and add to our growing roster of elite football athletes. He is a world renowned goalkeeper who has cemented his place in the England squad.

“Fraser is fearless, driven, and has our trademark humble and hungry mindset to reach the next level in his game, which we believe matches our brand values perfectly. We will provide him with the most innovative equipment to help him reach his goals, this season and beyond.”

The 28-year-old will wear the Under Armour ClutchFit Force 3.0 boots and a pair of its bespoke gloves.

Under Armour also has a partnership in place with Premier League Southampton and is widely reported to be in talks to sign a mega-deal with Spanish soccer giants Real Madrid.