SGB Sports & Fitness

Nike To Open Web3 Marketplace

Nike, Inc. will open an online store and trading platform called SWOOSH for virtual sneakers. Nike will release virtual products on the Web3-enabled platform where users can learn, collect and co-create virtual products.

Adidas’ Senior Unsecured Notes Offering Rated A2 By Moody’s

Moody’s Investors Service assigned an A2 rating to Adidas AG’s proposed €1.0 billion senior unsecured notes, split into two tranches maturing in 2025 and 2029. Proceeds from the notes will be used for general corporate purposes, including the refinancing of the company’s €500 million convertible bond due in September 2023.

Lululemon Adds Board Member

Lululemon Athletica, Inc. said Isabel Ge Mahe had joined its Board of Directors, effective immediately. Ge Mahe is vice president and managing director of Greater China for Apple.

Nike’s Chief DEI Officer Exits

Nike’s chief diversity, equity and inclusion (DEI) officer, Jarvis Sam, has exited Nike after only five months in the post, according to a report from Business Insider.

TUT Fitness Group Expands Strategic Advisory Board

TUT Fitness Group Inc. added Ron Lynch, former creative strategist for Go Pro, Samsung and J&J, and Eric Petersen, former SVP of global brand and community at Lululemon, as sales and marketing executive advisors to its strategic advisory board.