Arena, the Italian swim specialist, hired Kamila Pilwein as global marketing and trade marketing director. She was the EMEA head of channel marketing for Boardriders.
Reporting to Deputy CEO Giuseppe Musciacchio, Pilwein will lead the development of marketing strategies for both B2C and B2B channels.
“Our goal at Arena is to improve the quality of life for all by promoting and enabling an active lifestyle in and by the water,” said Arena CEO Peter Graschi. “Kamila has a unique set of skills and experience to help us achieve our objectives, not only through brand strategy, leadership and a deep understanding of consumer-centric marketing but also through her digital-first content approach. We’re excited to have someone with her talent and vision on board at Arena to drive our company forward.”
Pilwein has over 16 years of experience in marketing roles working in Europe and in the U.S. At Boardriders, she managed six brands across action sports, lifestyle and marine sectors.
