Lululemon Upgrades Fourth Quarter Guidance
Lululemon Athletica Inc. upgraded their revenue and earnings guidance for the fourth quarter in a complete reversal from a year ago. LULU's share price spiked on the news as did the spirits of company executives presenting at the annual ICR XChange i
Fjällräven Hires Marketing Director for North America
Swedish heritage brand Fjällräven appointed Joe Prebich as the brand’s director of marketing in North America. In his most recent role, he served as the director of marketing for Zeal Optic…
Study: Wearables Helping Americans Lose Weight
It's the second full week of 2015 and already 83 percent of Americans are expected to lose the New Year's weight loss resolution battle, according to The Psychology of Weight Loss, a new study on consumer behaviors conducted by Instant.ly…
Salt Life Adds Surf Ambassador
Salt Life, which is owed by Delta Apparel, has added Timmy Curran to its Salt Life team ambassador roster. Professional surfer and musician, Curran has been a professional surfer…
Skechers Adds LPGA Golf Pro Belén Mozo as Brand Ambassador
Skechers Performance said LPGA Golf Pro Belén Mozo has joined Skechers Performance GO Golf as its newest brand ambassador. Mozo will be featured in upcoming global marketing campaigns and will have direct design influence. Skechers Performance elite athle
Craft North America Appoints Manager of Custom Sales
Craft Sportswear North America has promoted Ming Tan to manager of custom sales…
Adidas to Ramp Up NFL and MLB Endorsements
Adidas AG plans to ramp up sharply its endorsements of NFL and MLB players in the next few years, Adidas North American President Mark King said in an interview with the Wall Street Journal. The report stated Adidas will sign as many as 250 NFL players an
Pearl Izumi Hires PR Agency of Record
Pearl Izumi has hired Verde Brand Communications as its public relations and brand communications agency of record…
30 Brands to Represent at OR’s Made in America Showcase
Outdoor Industry Association and Outdoor Retailer have announced the 30 outdoor companies whose products will be featured in the second Made in America Product Showcase at OR Winter Market, Jan. 21-24, 2015. New to this show is the Made In America Road Ma
Orvis Names New Director of Rod Shop Manufacturing
Orvis has named Don Swanson to replace its long-time director of rod shop manufacturing Jim Logan…
Lululemon Upgrades Fourth Quarter Guidance
Lululemon Athletica Inc. upgraded its net revenue and earnings guidance for the fourth quarter ending Feb. 1. after comparable stores sales came in higher than forecast. The active wear company now anticipates net revenue will be in the range of $595 mill
Project Zero Avalanche Safety Campaign to Launch at SIA Snow Show
Project Zero is launching its first targeted campaign, Backcountry Starts Here (BSH), at the SnowSports Industries America (SIA) 2015 Snow Show, which begins on Jan. 28, 2015, in Denver, CO…
Wolverine Refines Q4 Sales Forecast, Issues Preliminary FY15 Guidance
Wolverine Worldwide Inc. said fourth quarter sales and earnings would reach the high end of its guidance, but expects diluted earnings per share to come in flat in 2015 due to a strong dollar, the phasing out of Patagonia footwear and rising pension expen
Nathan Makes Adds to Sales and Marketing Team
Nathan Sports, which was recently named one of the fastest-growing, privately-held businesses in the Philadelphia region, named three recent hires in its sales and marketing department…
Federal Mediators Join Stalled PMA-ILWU Contract Talks
Hope that increasingly contentious contract negotiations between the companies and labor union running West Coast ports would not deteriorate into a paralyzing lock out or strike was bolstered last week when federal mediators said they would join the talk
