Treksta, the maker of hiking and trail running footwear, has become a major sponsor of the Banff Mountain Film Festival World Tour. Treksta’s sponsorship takes off at the 2015 Banff Mountain Film and Book Festival, opening in Banff on October 31 and running through November 8, 2015. Treksta has been the proud sponsor of the always-popular People’s Choice Award in 2013 and 2014.
The perennially popular Banff Mountain Film Festival World Tour includes over 350 screenings of a selection of the best films from the festival at locations across the U.S. and Canada, and reaches over 380,000 dedicated outdoor enthusiasts around the world. In many instances, the screenings benefit a local outdoor program, an important community cause, or an area non-profit such as youth adventure and outdoor programs, search and rescue operations, climbing clubs, adaptive sport programs, conservation groups, and trail maintenance organizations.
Treksta reps will be on hand, displaying the latest Treksta hiking and trail running shoes, at many of the Tour stops, and one lucky audience member will win a free pair of Treksta shoes at each and every North American Tour location.
Treksta's innovative technology ensures a comfortable fit and superior performance.
According to ROI General Manager, Jackie Swanson, working with Banff is a natural for Treksta. “As a North American distributor, ROI has been a supporter of the Banff Mountain Film Festival in one way or another since its inception 40 years ago. We know from experience that this is the premier film festival in our industry, and that the dedicated audiences, international filmmakers and “A” brand sponsors are absolutely committed to each other in product trust and loyalty. We are thrilled for Treksta to be a World Tour sponsor for years to come. The Tour gives us a tremendous opportunity to share the Treksta story and our innovative footwear with outdoor men and women across North America. Like we say in the Treksta footwear business, ‘it’s a perfect fit’.”
