McDavid Joins USB’s Long-standing USA Football Deal
United Sports Brands division McDavid joined its sibling brands Shock Doctor and Cutters in an official partnership with USA Football, reinforcing USB’s ongoing commitment to support the performance and protection of youth and high school athletes.
Amer Sports Releases Second Corporate Responsibility Report
Amer Sports, which owns the Salomon, Wilson, Atomic, Arc’teryx, Suunto, Precor, Louisville Slugger and other sporting goods brands, released its second annual corporate responsibility report summing up initiatives and results taken in 2015.
Study: Do Elevation Training Masks Fall Short?
The American Council on Exercise (ACE) found that training with an elevation training mask has can help a runner go faster and longer.
Top Golfer Withdraws from Rio Olympics as Sport Returns After 112-Year Absence
Professional golfer Rory McIlroy issued a statement saying he will not participate in the 2016 Rio Olympics, citing the Zika scare as his reason for withdrawing.
Pure Protein Survey Names Top Fitness ‘Derailers’
Pure Protein, a brand made popular by weight lifters and gym-goers for its high-protein, low sugar design, conducted a survey naming the top fitness “derailers.”
Will a Tinder for the Sports & Fitness Crowd Work Out?
How badly do you need a spot? A new app called Bvddy hopes to connect sports players that share similar active passions (be it basketball, yoga, soccer, running, etc).
Molten USA Secures USA Volleyball Branding Through 2020
Molten USA, Inc. extended its relationship with USA Volleyball in a new agreement will run from Jan. 1, 2017 through Dec. 31, 2020.
Clif Bar Gets Official with U.S. Ski and Snowboard Association
Clif Bar & Company and the U.S. Ski and Snowboard Association officially began their partnership, making Clif Bar the official energy food of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing.
Tecnica Group USA to Make a Switch at CEO
Tecnica Group USA announced that Chris Licata will succeed Peter Weaver as CEO following Weaver’s retirement, effective September 6, 2016.
Hoka One One Nationals to Kick Off Cross Country Season
Hoka One One, a division of Deckers Brands, will kick off high school cross country season with its Postal Nationals competition returning in Aug. 2016.
SOAS Racing Expands From Tri to Gym
SOAS Racing, women’s specific sports and lifestyle apparel originally inspired by female tri athletes, made a bigger push into the fitness realm with an “In The Gym” collection of workout wear.
Adidas Signs Five Top Picks in 2016 NBA Draft
Adidas signed five of the projected top picks in the upcoming NBA draft. The players are: Brandon Ingram, Jaylen Brown, Jamal Murray, Dragan Bender and Kris Dunn.
Life Fitness Sets Major Expansion in Minnesota
Life Fitness said its Cybex International subsidiary broke ground on a 150,000-square-foot expansion to its plant in Owatonna, MN.
Running USA Adds Board Members
Running USA, the national non-profit trade organization for running events and businesses, added eight new members to the Running USA Board of Directors.
Modell’s and Sport Direct Weigh Bid for Sports Authority Stores
Modell’s Sporting Goods and Sports Direct International PLC of the United Kingdom are weighing an 11th-hour bid for up to 200 of Sport Authorities stores leases, the Wall Street Journal reported Monday.
