SGB Sports & Fitness

NRF Sees Gain in BTS Sales

The National Retail Federation’s annual back-to-school and college spending predicts total spending for K-12 and college is expected to reach $75.8 billion this year, up from last year’s $68 billion.

Will Nike Take CrossFit From Reebok?

By Jahla Seppanen At the 2016 Reebok CrossFit Games, July 19-24, Nike athlete Mat Fraser took his first win after coming in second the following two years. The 26-year-old’s victory shifted some attention away from the ever-growing CrossFit brand, Reebok, to the footwear/apparel giant Nike, who signed Fraser in December 2014 after an explosive debut […]

Manchester United Partners with TAG Heuer

Manchester United has made TAG Heuer its new Official Timekeeper and Global Partner, as of July 25, 2016.

The three-year agreement between the Swiss Avant-Garde watchmaker and the football club was celebrated in Beijing with United players.
The first team is currently in China for Tour 2016 presented by Aon, preparing for the season ahead. To mark their arrival in the capital, players joined Manchester United Commercial Director Jamie Reigle and Loic Biver, Head of Marketing of LVMH Watch & Jewellery Greater China, to herald a new phase in their companies’ history with this global partnership.
United Ambassadors Ji-sung Park and Denis Irwin, two of the club’s most decorated players, were also at the event along with Leo Poon, TAG Heuer General Manager of Greater China.
When the team returns to launch its Premier League campaign for 2016/17, TAG Heuer will feature on digital advertising boards at Old Trafford. Specially-crafted TAG Heuer timepieces will be displayed around Manchester United’s stadium, including in the team’s dressing room, as well as the club’s Aon Training Complex and its offices in Manchester, London and Hong Kong. TAG Heuer branding and its brand motto, #DontCrackUnderPressure, will feature across all of Manchester United’s digital platforms, including its website and social media.
TAG Heuer has been a Swiss Avant-Garde watchmaker for 155 years, founded in the remote mountain village of Saint Imier in 1860, some 18 years before the formation of Newton Heath in Manchester.
Joining forces with Manchester United allows the company to extend its offering to United’s 659 million followers worldwide, 107 million of whom are from China.

PSG to Appoint New Board Member

Performance Sports Group Ltd. shared that it anticipates appointing Paul Desmarais III, the Chairman of Sagard Capital Partners Management Corp., to its Board of Directors, effective around August 9, 2016.