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PHIT America Founder Rails Against Esports Sponsorships

In an open letter to the sporting goods industry, PHIT America Founder Jim Baugh decried how top sports brands, the International Olympic Committee and many collegiate athletic directors are embracing the esports phenonom. He wrote, “Esports are tearing down the fabric of the sports industry and they represent short-term financial gains for companies that cater to these gamers. It’s like a money grab.”

Schoeller Textil Appoints Michael Lowery To North America Sales Role

Schoeller Textil AG has appointed Michael Lowery to its North America team as sales manager for its Eshler Textil and Schoeller Technologies brands. Lowery will manage all North American-based accounts for Eshler Textil and Schoeller Technologies, focusing on brand partner relationships and product development.

Mammut North America Turns The Page

Mammut North America in recent weeks named Kris Kuster as its managing director and opened a new office in Denver—strategic moves that should help the brand regain its footing after a shaky period. Kuster (left) and Chief Creative Officer Adrian Margelist spoke with SGB about what these changes mean and where Mammut goes from here.

OrthoLite Partners With American Trail Running Association

The American Trail Running Association (ATRA) announced that OrthoLite has renewed their partnership, which includes the moniker, “Official Insole of ATRA,” as well as a promotional program to be announced later this year that is tailored to reaching ATRA’s audience of trail runners nationwide.

Amer To Sell Mavic To Regent

Amer Sports has entered in an exclusivity period with Regent, a U.S.-based global private equity firm, for the sale of the shares and related cycling business of Mavic S.A.S.

Adidas’ Supply Chain Problems Stunt North America’s Momentum

Adidas warned investors it will miss its 2019 growth target because supply chain bottlenecks in the first half of the year are making it difficult to meet demand. The growth is particularly expected to slow in North America, where it has doubled its business in the last three years to take market share from rival Nike

American Outdoor Brands Provides Bleak Outlook For Firearms

American Outdoor Brands, the parent of Smith & Wesson, reported year-over-year increases in revenue and operating profits in the third quarter ended January 31 with the help of successful promotions, but also delivered a soft outlook going forward with no signs of a pickup in firearms demand.