FBF Originals LLC, a manufacturer of licensed and novelty socks, has been named a licensee of The Alliance of American Football.

The Alliance is a new professional football league that kicked off its inaugural season earlier this year.

FBF is now producing socks of all eight AAF teams that will soon be available for purchase from retailers.

FBF Originals began as For Bare Feet in 1984. Today it is the longest-tenured sock licensee of the National Football League and is also licensed with hundreds of colleges, the National Hockey League, NASCAR, and Fortune 500 companies and other businesses such as chocolate manufacturer Hershey, Wrangler, and Mossy Oak, among others. The company also operates retail shops across the United States and offers its products for purchase online at www.forbarefeetshops.com.

The Alliance of American Football began play on February 9, 2019. Its leadership includes co-founder and CEO Charlie Ebersol, co-founder and head of football Bill Polian and chairman Tom Dundon.

The Alliance’s teams are the Atlanta Legends, Arizona Hotshots, Birmingham Iron, Memphis Express, Orlando Apollos, Salt Lake Stallions, San Antonio Commanders, and San Diego Fleet. Games are broadcast on CBS, CBS Sports Network, NFL Network, TNT, and live streaming online on Bleacher Report.

The 12-week AAF season consists of a 10-game regular season followed by playoffs and concludes with the championship game on April 27, 2019.