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Thule Opens Second North American Brand Store

Thule officially opened its first Canadian brand store in West Vancouver, BC. Thule Store Vancouver is the second North American brand store opened by Thule in the last six months, with Thule Store Denver opening in June 2021.

NFHS Partners With American Youth Football

American Youth Football, Inc. (AYF), a national youth partner of the National Football League, will require all of its 50,000-plus coaches on its regional/national track to take the new, free “Football Tackling” course introduced on the National Federation of State High School Associations (NFHS) Learning Center last month.

Dunlop Golf Brands Rebrands in North America

In a global alignment strategy, the sports business for Sumitomo Rubber Industries, Ltd. (SRI) will be affiliated under the Dunlop brand umbrella. Currently operating as Srixon/Cleveland Golf/XXIO, SRI’s North American sales company Roger Cleveland Golf Company, Inc. (RCGC), will now be doing business as Dunlop Sports Americas.

Icebreaker Appoints GM For North America

Icebreaker, owned by VF Corp., has hired Noah Bryan as general manager for North America. Most recently, he worked as the senior business development manager for sports and outdoors at Amazon.

American Outdoor Brands Goes Grilling In Outdoor Push

American Outdoor Brands announced plans to acquire Michigan-based Grilla Grills, a maker of grills and smokers, as part of ramped-up expansion efforts around outdoor lifestyle products. The acquisition comes as a downturn in shooting sports accessories caused a significant reduction in guidance for its current fiscal year. American Outdoor Brands, spun off from Smith & […]

American Outdoor Brands To Acquire Grilla Grills

American Outdoor Brands Inc. announced that it has entered into an agreement to acquire privately-owned Grilla Grills, a provider of barbecue grills, Wi-Fi-enabled wood pellet grills, smokers, accessories, and modular outdoor kitchens for $27 million in cash.

American Outdoor Brands Q3 Revenues Slump, Reduces Guidance

American Outdoor Brands reported sales in the fiscal third quarter ended January 31 slumped 15.1 percent, reflecting a decrease in traditional brick-and-mortar channel net sales. On a two-year basis, sales grew 61.8 percent. The company downwardly adjusted its earnings and sales outlook for the year due to softening demand for firearms products.

Inside the Call: Adidas Looks To Accelerate Market Share Gains In North America

On his company’s fourth-quarter conference call, Kasper Rorsted, Adidas’ CEO, said the North America region spent the last two years focused on “getting a more balanced position between growth and profitability.” Now, the region is set to accelerate top-line growth, aided by DTC expansion, strengthened partnerships with strategic wholesale accounts and numerous collaborations from Jerry Lorenzo to Gucci.

Original Penguin Re-Signs Cameron Smith As Ambassador

Original Penguin Golf, a division of Perry Ellis International, announced it re-signed PGA Tour winner Cameron Smith as a brand ambassador. “Cameron Smith is a proven winner on the PGA Tour, and we are thrilled to continue our relationship and have him as an Original Penguin brand ambassador for years to come,” said Oscar Feldenkreis, […]