Amer Sports and Liesheng have completed the transaction in which Amer Sports divests Suunto to Liesheng, the Chinese technology brand.
Amer Sports said in a brief statement, “Amer Sports’ strategy is to focus on developing internationally recognized sporting goods brands within the lifestyle, apparel, and footwear segments with a strong focus on direct-to-consumer channels, as well as an enhanced presence in large markets such as China and the US. Suunto continues to focus on the premium outdoor wearables under the new ownership.”
Rothschild & Co acted as financial advisor and Avance as legal advisor to Amer Sports.
Photo courtesy Suunto
