Authentic Brands Group (ABG), which owns a number of fashion and sports brands, has reportedly filed confidentially for an initial public offering (IPO).

ABG is targeting going to market in mid-July in an offering that could value the company at about $10 billion, according to a report in Women’s Wear Daily. The report comes after Bloomberg reported on Monday that ABG was said to be exploring a potential IPO this year.

ABG was valued in the range of $4 billion and $5 billion in 2019 when BlackRock purchased a 30 percent stake in the company for $875 million, according to CNBC.

ABG’s portfolio of brands generates more than $14 billion in annual retail sales and includes Marilyn Monroe, Elvis Presley, Muhammad Ali, Shaquille O’Neal, Sports Illustrated, Dr. J, Greg Norman, Neil Lane, Thalia, Nautica, Aéropostale, Forever 21, Juicy Couture, Vince Camuto, Herve Leger, Judith Leiber, Barneys New York, Brooks Brothers, Frye, Lucky Brand, Nine West, Jones New York, Frederick’s of Hollywood, Hickey Freeman, Hart Schaffner Marx, Adrienne Vittadini, Bandolino, Spyder, Tretorn, Tapout, Prince, Volcom, Airwalk, Vision Street Wear, Thomasville, Drexel, and Henredon.

In partnership with Simon Property Group, ABG recently agreed to acquire Eddie Bauer.

Photo courtesy Authentic Brands Group