Archives: Press Releases

Srixon will launch the latest edition of its Soft Feel golf balls on February 16 in North America.  The soft feel balls offer golfers a comfortable feel at impact. With a FastLayer Core, Speed Dimple Pattern and a soft, thin cover for an enhanced greenside spin, Soft Feel delivers ball speeds while balancing distance and […]

Nite Ize released its DualPass Dual Chamber Key Ring and O-Series Gated Key Ring. Available at retail in early spring, the two key rings offer a familiar split ring silhouette with ease of use. “The split ring has been a tried and true keychain solution for decades, without much evolution,” said Rick Case, Nite Ize […]

Gordini, a leader in cold weather innovation since 1956, introduces the Forge heated gloves with clim8® technology for Fall/Winter 2023/24.  Clim8 heat technology monitors and warms the hands like a thermostat, automatically turning heat on and off according to the user’s needs and body temperature. The brand will also expand its Thindown® collection of gloves, […]

Sierra Designs expanded its Pushing the Limits collection with two new product releases, the Elemental Quilt and Flex Hike daypack. The Elemental Quilt, available Spring 2023, shown right, is a hybrid sleeping bag and quilt made with a PFC-free 100 percent recycled 10D nylon ripstop shell and liner and 100 percent recycled SierraLoft Eco synthetic […]

Catherine Parenteau, the professional pickleball player, finalized a sponsorship contract with pickleball brand Selkirk Sport. She joins the company’s “Gold Card” Professional Pickleball Association (PPA) tour professionals, including Tyson McGuffin, Parris Todd, Mary Brascia, Maggie Brascia, Dylan Frazier, James Ignatowich, Travis Rettenmeier, and others. Parentaeu will compete in the 2023 season with Selkirk’s Vanguard Power […]

Nite Ize launched the Z-Series Dual Carabiner, available at retail in early spring, featuring dual inner spring gates to clip, carry and secure gear. “We have a passion for finding new ways to connect, carry and secure gear, from the S-Biner to the G-Series carabiner,” said Rick Case, Nite Ize founder and CEO. “The Z-Series […]

Eagle Creek created waterproof, recycled Pack-It Dry cubes and pouches designed to simplify the packing and traveling process. The products combine storage with non-submersible waterproof containers. The Pack-It Dry cubes and pouches are available in four sizes: Pack It Dry Slim Cube (10 x 3.5 x 3 inch) Pack It Dry Pouch S (7 x […]

British performance eyewear specialist SunGod created snow goggle lens technology, 8KOsnow, built with 2mm nylon technology.  Building on the success of the brand’s 8KO lens technology in its sunglass range, SunGod rolled out its latest technology across its Snow Series, offering “crystalline visual quality.” 8KO snow lenses feature an Abbe Value of 45, compared to […]

Fila’s roster of ATP and WTA players will debut two new performance tennis collections for 2023 in Melbourne, Australia, later this month—the Alley collection for women and the Solar Power collection for men—to compete in the year’s first Grand Slam.  Women’s Alley Collection World No. 21 Barbora Krejcikova will wear the Alley collection’s Halter Tank […]

Gill Fishing, the maker of foul weather and technical apparel for anglers, created two new performance fishing deck boots with sticky grip, waterproof protection, durability, and cushioning. “We started Gill Fishing because we knew there was strong demand in the fishing industry for the same premium gear that has been trusted by our sailing customers […]

Arva Equipment launched its first carbon canister compatible with the company’s Reactor airbag system. A developer of snow safety equipment for over 35 years, the Arva Carbon Fiber Airbag Canister weighs nearly half its steel counterpart’s weight (370g full) and allows users to travel in avalanche terrain without a safety hazard. The refillable carbon cartridge […]

Franklin Sports signed 16-year tennis pro turned pickleball player Sam Querrey. The former world #11 and two-time Wimbledon semi-finalist has now traded in his tennis racket for the Franklin Carbon STK paddle. Querrey is working toward becoming a top-four professional pickleball player. Retiring from tennis has allowed him to focus his talent to become the […]

Nite Ize launched the GlowStreak Wild LED Ball for dogs. Available in early spring, the ball features a color-changing LED and an unpredictable bounce for engaging play. “We designed GlowStreak Wild with fetch-obsessed, high-energy dogs in mind,” said Rick Case, Nite Ize founder and CEO. “With its erratic bounce and easy-to-spot glow, it’s sure to be […]

Adidas extended its portfolio with new SS23 performance bras and leggings incorporating the latest materials and detailing. Partnering with Associate Professor in Exercise Science and elite athlete Physiological Consultant Jason White, Professor Joanna Wakefield-Scurr, head of the Research Group in Breast Health at the University of Portsmouth and supported by a global consumer survey, Adidas identified the […]

Tailwind Nutrition’s 2023 Athlete Team includes 22 athletes competing in the endurance sports category, including five-year Tailwind athlete and ultrarunner Courtney Dauwalter, winner of the 2023 Bandera 100k, where she set a new women’s course record in 8 hours and 59 minutes. Dauwalter’s win earned her a spot to compete in this year’s Western States […]