Honey Stinger Debuts New Oat + Honey Bar

Honey Stinger debuted its Oat + Honey Bar. The brand’s products fuel “more than 1,000 professional and collegiate athletic teams, along with countless athletes and fitness enthusiasts.” Honey Stinger products fit an active person’s three nutritional categories—”Prepare, Perform and Recover.”  The new Oat + Honey Bar fits into the “Prepare” category featuring a pre-workout blend of carbs, fat […]

Tread Labs Partners With Ultra-Distance Cyclist

Tread Labs, the performance insole and footwear brand established by Chaco founder Mark Paigen, announced that it added cyclist Lael Wilcox as a brand ambassador and partner in the creation of the Lael Wilcox Cycling insole, shown right. The insole provides arch support, is “100 percent carbon fiber” and is 1.25mm thin with a 3mm ventilated […]

Wattbike Launches Hub+ Mobile-Friendly Workout Builder

Wattbike introduced its next-generation Hub+, a subscription version of its indoor training app that offers workout customization, deeper integration with third-party apps and exclusive training content. Wattbike Hub+ subscribers can personalize their progression with its mobile-friendly workout builder, and workouts can be shared and exported to Zwift and other third-party training apps. It’s also possible […]

Schoeller Textil AG Launches Re-Source, A Sustainable Textile Collection

For Schoeller Textil AG, sustainability and performance have been core brand principles for over 150 years. The fabric technology company’s latest recycled textile collection, ReSource, embodies those principles. Antonio Gatti Balsarri, chief commercial officer on the impact mission of the recycled textile collection, said, “With Re-Source, we are fully focused on our Schoeller brand vision […]

Picture Expands Into Mountain Bike Apparel And Accessories

Picture, the manufacturer of recycled, organic and bio-sourced products for board sports and the outdoors, added a mountain bike soft goods collection for SS23, featuring technical apparel and accessories for men and women. After fifteen years of R&D and innovations in the technical textile space, extending its expertise into mountain biking was an obvious continuation. […]

Darn Tough Vermont Adds ‘Sit Ski Boss’ To Athlete Lineup

Darn Tough Vermont announced its partnership with prosit skier Trevor Kennison, who joins the company’s athlete roster supporting the development of the brand’s styles, focusing on the snow category. In 2014, Kennison injured his spinal cord snowboarding in Vail, leaving him paralyzed from the waist down.  “Trevor and Darn Tough share so many similarities,” said […]

Bajío Sunglasses Debuts New Reader Lenses

NEW SMYRNA BEACH, Fla. (March 22, 2023) –  Bajío Sunglasses, a maker of blue-light filtering, sustainably-made, performance sunglasses that are built to save the world’s saltwater flats and estuaries, has officially added a Readers line to their expanding collection of lenses. Bajío’s radically clear, polarized, blue light-blocking readers are designed to magnify the user’s visual […]

G. Loomis Expands Technique-Specific Fly Rods

G. Loomis, the manufacturer of fly fishing rods, released its IMX-Pro V2 series, made in Woodland, WA. The lineup is built for a range of applications. The IMX-PRO V2 series of rods represent a continuation of G. Loomis’s 40-year commitment to the industry. The rods in the lineup exemplify the brand’s durability and performance. Multi-Taper […]

Shimano NA Fishing Launches Saltwater Rod Series

Shimano North America Fishing introduced three new series of rods geared toward the saltwater angler. These product options “cater to a spectrum of anglers, from offshore captains to tournament-savvy billfish enthusiasts and surf fishermen.” New product options include the Shimano Hi-Power X and Spiral X technologies are a common thread in the lineup, delivering rod […]

Outdoor Vitals Introduces Nebo Windbreaker

Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, added the Nebo Windbreaker to its line—an ultralight 4oz. jacket offering breathability and versatility. Named after the rugged peak on which it was tested, the Nebo can be worn year-round as a layering piece with optimal ventilation, preventing moisture from building up inside the jacket. […]

Costa Sunglasses Expands Pro Series; Launches Corbina Pro

Costa Sunglasses brings next-level performance to its legacy frame Corbina for spring 2023. The enhanced Corbina Pro features new performance upgrades that keep frames locked in place and vision clear. In 2021, the brand debuted its Pro Series with the Blackfin Pro and Fantail Pro. The collection grew to six with its latest addition of Corbina Pro.  The […]

Vasque Invites Customers To Disconnect And ‘Log Outside’

Vasque Footwear created a new brand tagline supported by a global brand campaign to “inspire consumers to disconnect to reconnect with themselves, each other and their full potential.” During the pandemic, Vasque did a deep dive into the company’s history, how people go outside and how future generations will go outside. The result is a […]

Shimano Introduces New Rod Options for the Muskie Angler

  Shimano North America Fishing, the manufacturer of fishing tackle, announced new rod options for the dedicated freshwater angler. The company revamped its Sojourn lineup while widening the array of Muskie-specific options. Built to handle big fish and tailored for the specific techniques used to catch them, the redesigned Sojourn Muskie lineup and 9’9″ fast […]

Shimano Utilizes Patented Technologies in New Additions to Freshwater Lure Lineup

Shimano, a longtime manufacturer of industry-leading fishing tackle, is proud to announce expansions to its extensive lineup of freshwater hard baits. These product offerings are geared towards freshwater anglers looking to entice trophy bites when it matters most. Shimano’s revolutionary patented BOOST CONCEPT lure technology features throughout the full catalog of hard bait additions. FLASH […]

Krimson Klover Releases S/S23 Collection

Krimson Klover, the outdoor and lifestyle brand “powered by women,” released its SS23 collection, including swimwear, sun shirts, bike, and hike pieces and featuring rejuvenated prints, bright colors and graphics. “Our Spring and Summer 2023 collection is designed to take you outside and follow you along any journey you choose to embark on. Each piece […]