Balega is launching a limited edition collection of Hidden Comfort socks to benefit the Lesedi Project, Balega’s non-profit organization and give-back initiative to strengthen South African and American communities. The new Limited Edition Lesedi Hidden Comfort line will be available in select run specialty retail stores in November.
Archives: Press Releases
2019 Hobie 16 World Championship Sets Sail At Captiva Island
Spectator opportunities abound at first U.S. edition in 35 years.
Darn Tough Vermont Goes Deep In Snow With Freeskier Michelle Parker, Snowboarder Jake Blauvelt
Professional snow sport athletes team up with Darn Tough Vermont in time for winter.
Nathan Sports Fall/Winter ‘19 Gear Collection Follows The Motto “See And Be Seen”
Preparation is a key component to the run safety story, and visibility gear is a great place to start.
Spyder And Eastman Partner To Bring Revolutionary Performance Technology To Ski Apparel
Avra, the first-of-its-kind flat microfiber, provides up to 50% faster wicking and drying.
Shār Snacks Partners With Verde Brand Communications
Austin-based snack brand teams up with Verde to kickstart public relations efforts as its eco-friendly snack mix launches in REI.
Darby Communications Partners With Status Forward For Robust 2020 Stand Up Initiative Package
Asheville-based companies join forces to provide pro bono PR and digital services to select non-profits.
Safety And Light – POC And Exeger Partner To Develop Helmets With Endless Power
Swedish companies will collaborate to develop new wearable technology and advance safety.
Casting For Recovery Adds BUFF As A 2020 National Sponsor.
Previous partnership has been expanded to include ten percent donation of gross sales from customized BUFF collection.
Hoka One One Named Presenting Sponsor Of Western States 100
The world’s oldest 100-mile trail race announces presenting sponsorship agreement with Hoka One One, including “Golden Ticket” races.
LOWA Taps MtnStuff Agency To Manage Sales In Colorado, Wyoming and Utah
Stamford, CN, October 30, 2019 – After concluding an extensive search, Peter Sachs, general manager of LOWA U.S., announces that MtnStuff sales agency will take over the brand’s Rocky Mountain territory from Chad Gallwitz who has decided that the time is right, after 24 years, to retire. As of November 1, 2019, the agency will […]
Dahu—The Swiss Ski Boot Names Progression Brands Group As Global Operating Partner
Eagle, CO, October 30, 2019 — Dahu, The Swiss Ski Boot, has named Progression Brands Group (PBG) as its global operating partner. Dahu, which was recently acquired by NB NewBoots SA, announced this strategic partnership with PBG today. As a part of the partnership, PBG has appointed longtime ski and snowboard industry veteran Clark Gundlach […]
Headsweats Launches Performance Wear Made From Recycled Plastic Bottles
Boulder, CO, October 29, 2019 – Headsweats, the 20-year leader in high-performance headwear and apparel, is going green with its all-new REPREVE® line, consisting of hats and apparel made from recycled plastic bottles. “Our new REPREVE® line is our most exciting product launch in 20 years,” said Mike McQueeney, President and CEO of Headsweats. “REPREVE® […]
Abel And Ross Reels Awarded IFTD 2019 New Product Showcase Awards
Montrose, CO, October 28, 2019 – Mayfly Outdoors, the award-winning manufacturer of high-performance fly-fishing products and parent company of Abel and Ross Reels, today announced that its brands Abel and Ross Reels each received Best of Show Awards at the 2019 International Fly Tackle Dealer (IFTD) trade show. The milestone marks the second consecutive year that […]
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