Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) company, is excited to announce the addition of Dena Blevins as Creative Director. Blevins comes to Hydro Flask following a decade-long career at Starbucks Coffee Company, where she most recently served as […]
Archives: Press Releases
FITS And Free Fly Team Up To Launch Fall Adventure Sock
Outdoor brands collaborate to create ultimate sock designed for adventure and everyday wear.
Rossignol Introduces New Women’s Initiative ‘We Rise’
The new global initiative aims to celebrate, inspire, and encourage women everywhere to get outside and enjoy Another Best Day.
Vermont’s Outdoor Recreation Businesses And Organizations Host Statewide Summit And First Outdoor Expo
The Vermont Outdoor Business Alliance (VOBA) hosts a two-day event this week, starting with the Vermont Outdoor Recreation Economy Summit with sessions on branding, workforce, financing, conservation, stewardship, and infrastructure. Day two features mountain biking and an outdoor expo of demos and products from Vermont’s outdoor recreation brands.
Brothers & Company Adds TUF-Line to Fishing Portfolio
Tulsa, OK, October 14th, 2019 – Brothers & Company was recently named creative Agency of Record by TUF-Line, tuf-line.com, the recreational fishing line business owned by Mustad and manufactured by Western Filament, the Grand Junction, Colorado-based provider of synthetic fiber materials, such as polyester, nylon and Kevlar®. With the addition of TUF, Brothers expands its […]
Pete Gerber, Founder Of Gerber Legendary Blades, Dies at Age 90
Portland, OR, October 10, 2019—Pete Gerber, the founder of Gerber Legendary Blades, died peacefully in his home on Sept. 29. Gerber was 90 years old. In 1939, Pete and his father Joseph Gerber, who owned an advertising firm in Portland, sent a small batch of handmade cutlery sets to their clients for the holidays. These knives […]
Sweet Protection Ascender Helmet Snags Editor’s Choice Awards
Honors pour in from Backcountry, Backpacker
Backpacker Magazine Awards MSR With Editor’s Choice Snow Award
The industry’s most coveted award honors MSR for their Lightning Ascent Snowshoes with new, all-mesh, rock-solid Paragon Bindings.
Clear Skies, Full Sails – Sea Bags Women’s Sailing Team Races to Worlds
The Maine-based, all-female team will compete over six days at the J/24 World Championship in Miami.
OROS Unveils New Logo, Apparel Collection, Website
Portland, OR, October 9, 2019—OROS, the brand behind SOLARCORE – ground-breaking apparel insulation that incorporates aerogel, the same material NASA uses to insulate space shuttles – is excited to announce the launch of the company’s new brand marks, 2019/20 product collection, and website. As OROS enters a new phase of its business, the founders wanted […]
LEKI Announces New Sales Representation In Upper Midwest
LEKI announces the appointment of Sales Rep Rick Thompson to cover the Upper Midwest trekking and outdoor retail territory, effective immediately.
Snowsports Industries America Invites Retailer, Sales Reps And Resorts To Join
New membership categories reflect the evolution of SIA.
Second Annual Women-Led Wednesday Set For November 27, 2019
The united shopping day is a grassroots and cooperative campaign designed to empower a gender-balanced economy.
Forsake Opens Boston Pop-up Store
Forsake, creator of footwear that blends comfort, performance and style through functional design and practical technology, is excited to debut a pop-up retail location in Boston’s Newbury Street neighborhood. “We’re thrilled to establish a physical presence in Boston, the city Forsake has called home since our launch in 2013,” said Jack Knoll, marketing director at […]
Pertex Announces Ambitious Sustainability Targets At Performance Days
Clitheroe, UK—At this year’s Performance Days, ingredient brand Pertex will announce its sustainability aims and targets following the completion of the brand’s first Sustainability Report. The report highlights Pertex’s commitment to continue to minimize its environmental impact through responsible product and business practice. Pertex aims to do the following: Reduce demand for virgin raw materials […]
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