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Archives: Press Releases
Apparel Consumers Have Moved From A Mode Of Necessity And Comfort To One Of Recreation, Reports NPD
Summer seasonal apparel categories, shorts and swimwear, recently captured nearly one-fifth of total apparel spending, which is more spending share for this category than the same time last year.
Retail’s Future Opportunities Look Different Than Today’s Wins
Recent sales increases in several discretionary categories reflect today’s buying behavior, but also offer insight to help prepare for a new way of shopping.
Maintaining Momentum For Fitness At Home
The home fitness trend is one of the biggest to emerge from the COVID-19 crisis. Now that consumer interest is piqued on how to exercise at home, the question for retailers and manufacturers becomes, how do we maintain the momentum established over these weeks? Dirk offers up three answers.
Royal Robbins Named To Textile Exchange Leaderboard For Use Of Ethically-Sourced MMC Fibers
San Francisco, CA, June 1, 2020 – Commitment to environmental and social responsibility has been at the core of the Royal Robbins business since the outdoor apparel brand’s inception more than 50 years ago. Royal Robbins’ use of eco-conscious, ethically-sourced fibers, called Manmade Cellulosic Fibers (Tencel™ Lyocell and Tencel™ Modal), is garnering international recognition. Royal Robbins […]
Deuter, Leki And Lowa Team Up To Promote #VentureLocally Summer Instagram Challenge
The social media campaign encourages people to get back outdoors in their own communities safely and responsibly
Hyosung Converts Creora Spandex Production To Aid Global Face Mask Production
Supporting its customers with the manufacture of fabrics and protective garments in the fight against COVID-19
Dirty Kanza Announces Dirty Kanza: Ad Astra Edition, AVirtual Gathering From May 27-31
Emporia, KS, May 28, 2020 — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin Dirty Kanza, launches their Garmin Dirty Kanza: Ad Astra Edition weekend, that will kick off today through Sunday, May 31. The Life Time team will bring cycling enthusiasts a virtual weekend “through the stars” highlighted […]
Toray’s Nylon Primeflex Now Available Worldwide
Long-Awaited increase In yarn capacity increases international supply
Open Sky Welcomes Dr. Coady Schueler To Clinical Team
Dr. Schueler will primarily work with the adolescent girl’s group at Open Sky
BOA Strengthens Athlete Pioneer Program, Extends Contracts, Expands Roster For Snowboard, Trail Run, Cycling
BOA welcomes snowboarder Sage Kotsenburg, trail runner Grayson Murphy, and mountain biker Payson McElveen to the Pioneer team.
Prana Achieves Highest Rank In The Textile Exchange Material Change Insights Report
Carlsbad, CA – prAna, creator of the Clothing for Positive Change movement and leader in sustainable, outdoor fashion, is proud to announce it has achieved Level 4, the highest rank as a Leading Performance brand, with mentions in every category in Textile Exchange’s Material Change Index published this week. The index tracked prAna’s reported fiber use […]
Primus Partners With The Shed Rental Service To Enter The Sharing Economy
The consumer goods rental service allows users to rent Primus cooking equipment in five curated kits for various outdoor cooking experiences.
Salomon Partners With Continental Divide Trail Coalition To Support Trail Community
The four-season mountain brand will donate a portion of Odyssey hiking shoe sales directly to the Colorado-based nonprofit
Backbone Media Chosen By Bank Of The West To Support Sustainability Initiatives
San Francisco, CA, May 27, 2020 – Backbone Media, the country’s leading active lifestyle media agency, is working with Bank of the West to increase awareness that Bank of the West has the strongest environmental stance of any major US bank. Drawing on the bank’s long-standing values of sustainability, diversity, and global impact, Backbone will […]
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