Santa Rosa, CA, July 14 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced its corporate alliance with UNICEF. Having had a previous philanthropic partnership with the United Nations agency, BUFF® is expanding support by pledging two percent of its worldwide profits from 2020 […]
Archives: Press Releases
Igloo’s Donation Reaches $299,794 For COVID-19 Relief Support
The company donated 100 percent of profits raised from sales of Playmate Coolers directly to the CDC Foundation and Restaurant Employee Relief Fund
Snowsports Industries America Engages Winter Outdoor Industry In Conversation On Inclusion And Diversity
Park City, UT, July 14, 2020 – One of the first steps in follow up to its commitment to inclusion that was announced at the OR+SS Tradeshow in January 2020, Snowsports Industries America (SIA) today launched its four-part Town Hall series of conversations on inclusion. Hosted by celebrated television commentator and journalist Selema Masekela, the […]
Ombraz Introduces Fresh New Styles To Its Lineup Of Armless Sunglasses
Don’t call it a comeback! Dynamic brand back at it again with some tasty new sunnies.
Osprey Debuts Latest Advancement In Backpanel Innovation With The All-New Airscape For Spring 2021
Cortez, CO, July 13, 2020 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, is launching their most advanced backpanel design to date. The rethinking of Osprey’s signature Airscape backpanel has been a long-term innovation project coming out of the brand’s Alpha Lab, an advanced concepts team lead by Osprey Co-Founder and Director […]
Salomon Announces Spring 2021 Running And Hiking Collections
The cult-favorite X Ultra 4 hiker receives a complete redesign, while the new Sense Ride 4, S/Lab Phantasm racing flat and expanded women’s hydration collection launch for the run category
Gregory Introduces Plus-Size Product Lines, Grows ‘Gateway Program’ Promoting Inclusivity In The Outdoors
Gregory, in partnership with Unlikely Hikers, debuts full plus-size pack collection for 2021
In My Eyes – A Motivational Video Series Through The Eyes Of Brand Founders
By 686 Founder, SIA Board Member and USC Professor, Michael Akira West
Gerber Gear Partners With Randy Newberg For Innovative Field Dressing Tools
Portland, OR, July 9, 2020 — Gerber, an industry-leading manufacturer of knives and multi-tools announced today a new collaboration with legendary public land hunter and conservationist Randy Newberg. The Randy Newberg collection is now available on gerbergear.com, and features two new tools: the Randy Newberg DTS (Dual Tool System) and the Randy Newberg EBS (Exchangeable […]
BRP Launches New Pilot Project
Uncharted Society to offer experiences to explore epic playgrounds on Sea-Doo, Can-Am or Ski-Doo Vehicles
Ust Announces Complete Brand Refresh
Decades-old survival equipment manufacturer relaunches with goals to increase participation, expand into new product categories, and celebrate the outdoors
USA Artistic Swimming Announces Partnership With Xero Shoes
USA Artistic Swimming signs Xero Shoes as its official footwear partner providing athletes innovative shoes that match the team’s style in the water.
Lighter, Stronger, Faster – Path Projects Teams With Toray To Build The Next-Gen Running Short
Toray’s Airtastic Fabric is chosen for two new high-performance models
Running Footwear Regains Its Stride And Experiences Five Consecutive Weeks Of Year-Over-Year Sales Growth, According to NPD
Performance running footwear sales rebounded in mid-May and grew 30% in the week ending June 20 over last year – the highest gain in any week since 2020 began.
2020 DK Event Cancelled As A Result Of The COVID-19 Pandemic
Emporia, KS, July 7, 2020—Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin DK, the world’s premier gravel event, today announced the 2020 DK, which had been rescheduled for September 12, 2020, has been canceled due to persisting COVID-19 concerns. The decision to cancel comes after thorough input from community […]
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