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Archives: Press Releases
Royal Robbins Announces Partnership with Adventure Leader, MT Sobek
San Francisco, CA, June 15, 2020 – Royal Robbins and MT Sobek, two companies with a shared heritage of inspiring adventure for 50+ years, announce a partnership that will help inform Royal Robbins’ product innovation and help strengthen the brand’s position as a leader in outdoor adventure apparel. Innovators in adventure travel, MT Sobek’s world-class adventure […]
Rumpl Launches The NASA Collection
Rumpl celebrates the 50th anniversary of the Apollo 13 mission with a limited-edition capsule collection
Mystery Ranch Launches New Street Mask
A technical, street-worthy mask for all-day comfort and protection from COVID-19
Together, XTERRA Community Brings Connect Series To Life
New global digital platform is devoted to keeping the XTERRA community connected, engaged and active
TerraTrike Sees Record-Setting Month For Recumbent Trike Sales As Many Struggle With Inventory
Sister brands GreenSpeed and KMX have healthy inventory, signing new dealers
Fox Racing Partners With LOGE
Sharing the mission to inspire adventure, Fox Racing and LOGE focus on connecting people to the outdoors through great mountain bike experiences
Camber Outdoors Introduces Workplace Anti-Racism Action Agenda
Action agenda will serve as a framework for combating systemic workplace racism, providing partners and the active-outdoor industries a resource for taking action
Salewa’s Mountain Trainer Lite Mid GTX Grabs Elevation Outdoors Award
Celebrated trekking boot honored with Peak Gear Award for 2020
Rab Mythic Ultra 180 Sleeping Bag Grabs Award From Elevation Outdoors
Revolutionary bag honored with Peak Gear Award For 2020
LAMO Redefines Vulcanized Collection
LAMO Footwear introduces new colors, patterns and silhouettes into its 365-day vulcanized collection.
Mystery Ranch Teams Up With Backpacker Get Out More Tour As Exclusive Backpack Category Sponsor
Mystery Ranch is supporting Backpacker Magazine’s Get Out More Tour as the exclusive backpack category sponsor.
Tecnica to Support Footwear Industry Employees Affected By COVID-19
For every pair of shoes sold in the U.S., Ten Dollars will be donated to Two Ten Footwear Foundation’s COVID-19 Crisis Relief Fund
Machines For Freedom Partners With OutsidePR As Agency Of Record
Sausalito, CA, June. 8, 2020 – Machines For Freedom, the inclusive women’s cycling apparel brand has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage public relations and communications strategy in North America targeting road, gravel and mountain bike endemic and consumer lifestyle media with a focus on the brand’s community, storytelling […]
Sneakernomics: Sports Retail Under COVID-19
U.S. consumer behavior and spending patterns are emerging in the data, offering a glimpse into what sports retail will look like as we move through this pandemic. Matt Powell outlines where he sees the opportunities.
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