Grant provides funds and mentorship for creatives to pursue a project that will elevate the sport
Archives: Press Releases
BOGS° Footwear Introduces Fresh Styles, Expanded Collection And New Partnerships For Spring 2021
Brand also continues Outdoor Education Program with products and grants, now in its 4th year
Hydro Flask Introduces Day Escape Soft Coolers
Brand expands soft goods product line and enters a new category with dry storage collection
JAM Sessions To Feature A Discussion On Representation In The Outdoor Industry With Black-Owned Retailer Slim Pickins Outfitters
San Francisco, CA, July 22, 2020 – JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships announced its upcoming Instagram Live installment of JAM Sessions. This week, JAM Sessions presents: An Outdoor Original: the Black-Owned Gear Shop; a conversation with Jahmicah Dawes, owner of Slim Pickins Outfitters in […]
Back-to-School Through The Lens Of Sports Retail
Matt Powell outlines how the economic and behavioral shifts due to the pandemic will impact the back-to-school environment and sneaker sales in the weeks ahead.
U.S. Ski & Snowboard Selects Addaday As Official Handheld Recovery Equipment Partner
American-grown leader in recovery technology marks the new partnership with introduction of a U.S. Ski & Snowboard special edition Bluetooth-enabled BioZoom percussion device
Hydro Flask Launches Down Shift Hip Hydration Pack
Brand expands hydration pack product line with new insulated design for optimized airflow
Electrolit Beverage Brand Expands Product Line To Include Three Fruit Flavors
Electrolyte Beverage grows family of products in response to widespread consumer demand nationwide
Bollé Announces Collaboration With Top Triathletes
Signs sponsorship with four American champions; Matt Russell (Ironman), Morgan Pearson, (USA Triathlon Team) Kelsey Withrow (Ironman) and Lesley Smith (Ironman)
Etnies Introduces The New Joslin Vulc
Featuring the first-ever vulcanized shoe with Michelin outsole
Kodiak Pairs Up with Backbone Media
Cambridge, Ontario – July 21, 2020 – KODIAK, the 110-year-old Canadian footwear maker, has teamed up with Backbone Media as its public relations agency of record. Backbone will manage the brand’s strategic communications and help Kodiak build brand awareness as it expands its line of performance work and safety boots and outdoor and lifestyle footwear. “As we celebrate […]
ECCO USA Offers Exclusive To Outdoor Specialty Retailers: New X-TRINSIC Water Sandal
In further support of its outdoor specialty retail partners, ECCO Outdoor is offering their new X-TRINSIC water sandal exclusively to the outdoor specialty channel in the US for spring 2021.
RovR Unveils KeepR, Latest Innovation For Outdoor Adventures
Newest product from Colorado company online, on shelves now
Osprey Announces New Styles And Full Series Update To Multi-Sport Talon/Tempest Series for Spring 2021
New Talon/Tempest features injection-molded, ridged-foam AirScape backpanel and more durable, sustainable fabrics
Headsweats Masks Up With New Reversible And Sustainable Styles
Company donates 1,000 masks to frontline workers
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