Lebanon, NH, September 1, 2020 – Marker Dalbello Völkl (MDV), the business alliance of three leading global snow sports brands, has selected Pale Morning Media as its public relations and strategic communications partner for the US market, effective September 1. “The team at Pale Morning has a strong understanding of our markets and brings a […]
Archives: Press Releases
Wedge Brands Hires Northeast Sales Group To represent Briko, Level & Eisbär In New England
Aspen, CO, August 31, 2020 – Wedge Brands (formally ZG Holdings), a business focused on North American distribution of premier outdoor, snow-sports cycling and active lifestyle brands, hires a new rep agency in New England. Northeast Sales Group will now represent Wedge Brands: Briko, Level and Eisbär. Briko, an Italian company, is renowned for its snow and bike helmets, protection […]
USA Triathlon Selects Addaday As Official Recovery Partner
Colorado Springs, CO — USA Triathlon today announced it has teamed up with Addaday, a world leader in injury prevention and recovery technology, as the organization’s Official Recovery Partner through 2024. The partnership brings Addaday’s award-winning technology and comprehensive range of recovery tools to U.S. National Team and Toyota U.S. Paratriathlon National Team athletes as […]
Rumpl Teams With Unify Brand Partnerships To Lead United Kingdom Distribution Efforts
Leader in technical blankets enters strategic partnership to expand UK presence
Balega Launches New Reflective Enduro Sock For Fall 2020
Balega International offers runners visibility at dawn or dusk with the introduction of the new Reflective Enduro sock. With fall quickly approaching and daylight becoming more scarce, many runners run at night or early in the morning when it is important to wear reflective running gear. The new Reflective Enduro running sock is specifically designed to provide higher visibility in dark conditions. The Reflective Enduro socks will be available online and at specialty retail stores beginning September 1.
LifeStraw Debuts LifeStraw Go Stainless Steel, Its First Insulated Stainless Steel Water Bottle With Filter
Expanding LifeStraw’s sustainability and social impact commitments
Ski Utah Partners With Backbone Media
Salt Lake City, UT, August 27, 2020 — Ski Utah, the marketing arm of the Utah Ski and Snowboard Association, has teamed up with Backbone Media as its public relations agency of record. The lifestyle agency will lead public relations efforts for the organization, working with media to highlight the destination’s distinctive resorts and partners. […]
Diamondback Expands Haanjo Gravel Bike Collection
With eight new carbon and alloy models for every level of rider
Summer Camps Successfully Prevented And Mitigated COVID-19 Transmission, Said New CDC Study
Results demonstrate successful operation of overnight summer camps with use of layered, evidence-based strategies
Toray Introduces Ecodear – An Environmentally Friendly, High Value-Added New Nylon
The 60 percent bio-based fabric reflects Toray’s commitment to producing lower-impact textiles
Dynafit, Pomoca Increase Support Of Friends Of The Colorado Avalanche Information Center
Oberalp Brands become primary supporters of avalanche safety
SBT GRVL Raises $30K For Advocacy Partners Through SBT VRTL Ride Experience
Steamboat Springs, CO, August 26, 2020 – SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, raised $30,000 dollars for its advocacy partners through its global virtual ride, SBT VRTL . This free community ride experience was held on Sunday, August 16. Leading up to SBT VRTL the SBT GRVL team enlisted a […]
Plot Twist: U.S. Performance Bike Sales Rise in June, Reports The NPD Group
The cycling sales trend evolved in June, with the growth stemming primarily from higher-end bikes including road, gravel, mountain, and electric bikes.
HydraPak x Supreme Collaboration
The limited edition co-branded Stash Bottle drops this week exclusively on the Supreme community
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