Archives: Press Releases

Hillsound Equipment BTR (Better Than a Rock) stool, launched in early 2020 for backpackers, has found a new home in the hunt space. Since its launch in February, the BTR stool has gained popularity with a wide range of outdoor enthusiasts. The lightweight construction allows users to stash the BTR in a backpack pocket or […]

LifeStraw saw its personal water filter straw sell out on Day One of Amazon Prime Day. The sell-through ensures that nearly 200,000 kids in need will receive access to safe drinking water for one school year through its global Give Back program. The filter continues to be among the top-selling products on Day One of […]

MBT will drop its most “advanced performance running shoe” to date — the Huracan 3000 — in early November at select specialty retail stores, MBT-owned locations and its Amazon storefront. “The Huracan’s arrival is the start of a revolution for us at MBT, our first step toward the most cutting-edge and premium lineup of performance running […]

  Dahu announced its Corsair Fit Experience to compliment Dahu’s ski boots by reimagining the fitting experience. By pairing simple to navigate sizing with digital one-on-one consultations with its Swiss and Colorado offices, the Corsair Fit Experience offers customers an opportunity to have a direct relationship with the brand. “The experience is designed to empower […]

Wolverine Worldwide (WWW) has partnered with Envoy B2B on an e-commerce platform to support the relationship it has with retailers, distributors and sales reps.   Using Envoy’s showroom functionality, WWW held its Global Brand Conference in May (during the height of COVID-19) for its brands to leverage digital showrooms to introduce new product lines to […]

LEM Helmets has released two limited edition Team BePink colors of its Gavia and Volata cycling helmets to support breast cancer research. LEM’s partnership with Italian-based UCI pro women’s cycling team, BePink, inspired the collection. Worn by team riders for training and racing, the BePink colors show LEM’s support of female cyclists. And with October […]

Bend, Ore., October 12, 2020 – A coalition of 14 companies have joined together to share their commitment to conservation by participating in The Conservation Alliance #WeKeepItWild campaign. From October 12-18, participating companies will donate five-percent of online sales to The Conservation Alliance. Funds raised during this campaign will help the Alliance protect wild lands […]

VSSL recently celebrated its 5th Anniversary since its Founder, Todd Weimer, brought the first product to market in August 2015. The anniversary comes as the brand is “experiencing significant growth under the leadership of President and CEO, David Marsala”, who joined the team in August 2019. “It’s been amazing to work with such a great […]

At the Copenhagen Fashion Summit, YKK announced its YKK Sustainability Vision 2050, to achieve net-zero emissions by 2050, among other targets. YKK’s Sustainability Vision 2050 consists of five pillars with corresponding sustainability goals, as well as ten SDGs. Theme 1: Climate Change — tackle greenhouse gas emissions and increase the use of renewable energy Theme […]

Royal Robbins introduces its latest packable outerwear with the Switchform collection for Fall 2020. The line was designed to take functionality, versatility and convertibility to the next level. Jackets in the collection provide the wearer with intentional benefits by converting into other functional pieces for storage. For men, the waterproof Parka flips into itself to […]

Ernst & Young LLP announced that John Merris, CEO, Solo Stove, is the Entrepreneur Of The Year 2020 Southwest Award* winner. The Entrepreneur Of The Year Award is a competitive award program for entrepreneurs and leaders of high-growth companies. The award recognizes entrepreneurial leaders who excel in overcoming adversity, financial performance, societal impact, commitment to […]

Balega expands two sock styles for Fall 2020 with the introduction of new colors for its Hidden Comfort and Hidden Dry collections. “The original Balega sock, the Hidden Comfort, provides reliable protective cushioning that is guaranteed to outlast any run, and our Hidden Dry collection offers ultimate comfort and fit in the form of the […]

HanesBrands, the parent of Champion and Hanes, announced its 2030 global sustainability goals that include science-based environmental targets and addressing the use of plastics and sustainable raw materials in products and packaging. The goals were launched on its sustainability website designed to increase company transparency and report on key metrics for investors. The company’s efforts […]

Evolv announced that it has partnered with Mesa Rim to launch a pilot Test Center at Mesa Rim’s gym location in Reno, NV. The Test Center will give climbers the chance to try all of Evolv’s latest shoes including the 2021 Zenist and Geshido, when available, and the Phantom, Rave, Shakra, and Shaman. Mesa Rim […]

With endurance events canceled due to COVID-19, Life Time, which owns and produces more than thirty marathons, triathlons and cycling races, worked with athletes to create philanthropic opportunities to benefit kids and their families in need — to date totaling more than $320,000 — which will be provided to seven school districts in the U.S. […]