Archives: Press Releases

Saintnine welcomed former PGA Tour Player and Golf Channel personality, Charlie Rymer, to its team as its Brand Ambassador for the Saintnine product line of golf balls. “Saintnine is thrilled to have such a big personality as Charlie playing our golf balls and helping us grow the Saintnine brand,” said Timothy Chae, CEO of Saintnine […]

BEND, Ore. (October 7, 2020) – Helly Hansen today announced a new initiative to support The Conservation Alliance with the launch of its new line of LIFA® face masks. All profits from U.S. sales of the new masks will directly support The Conservation Alliance, a coalition of companies committed to protecting North America’s wild places. […]

Oomphies, a dedicated toddler and kids footwear brand, announced the release of its FW20 Collection with novelty styles and fabrics and specialty boots. The brand also did a recent upgrade to its website to make it easier to navigate for online shopping. “We have been incredibly eager to release our new website to our customers,” […]

Backcountry-owned brand Stoic launches its F20 camp collection with a broad selection of tents, sleeping bags, sleeping pads, tables, and chairs. “With outdoor recreation surging across the country, our customers are continuing to venture out in new ways turning to the outdoors to spend quality time with their friends and families,” said Chief Product Officer, […]

OluKai has added two full-grain leather styles to its sneaker collection. The men’s Laeʻahi Lī Ili and women’s Pehuea Lī Ili are designed for year-round wear.  The Laeʻahi Lī Ili and Pehuea Lī Ili feature the comfort of its best-selling men’s Lae’ahi and women’s Pehuea sneakers with the addition of full-grain leather upper and leather […]

Merrell and Honey Stinger teamed up to create the limited-edition Merrell Agility Synthesis trail running shoe. “Teaming up with Merrell to create this limited-edition shoe was a natural fit for the Honey Stinger brand,” said Mike Keown, CEO of Honey Stinger. “Their deep passion for the outdoors and commitment to sustainable sourcing are well aligned with […]

As part of its Green at Heart sustainable mission, Isbjörn of Sweden has removed all polyester from its Husky baselayer range for Fall/Winter 2020 and replaced it with sustainably sourced natural bamboo fibers and Mulesing-free Merino wool as an outer material. The natural blend of materials, including 49 percent Merino and 46 percent Bamboo, used […]

Hudski, a new bike brand based in Northern California, announced the launch of its Hudski Doggler, a lightweight rigid frame and fork design with three build options – City, Gravel, Mountain. Co-founders Will Hudson and Brian Syzkowny used their industrial design degrees and Syzkowny’s experience at Specialized to develop the frame, fork and handlebars to […]

Dakine celebrates its 25th Anniversary with an updated Heli Series collection. The first low-volume backpack designed for backcountry snowboarders and skiers to hit the market in 1996, the pack’s design was a direct result of product feedback and input from snowboarding legend Tom Burt. Dakine continues the tradition for 2020 with an updated fit, durability […]

Schoeller continues to see interest in its electrostatic-spun membrane technology, Aerobrane, with the launch of Strafe’s Cham Jacket and Pant for Fall 2020. “We found the Schoeller aerobrane technology to be the perfect 3L fabric replacement for our new ski touring kit, which is intended to be used during high-intensity mountain activities. The material needed […]

Igloo and The Grateful Dead, in partnership with Warner Music Artist Services, released a special-edition collection of Playmate Classic coolers, Daytripper Backpacks and 16-ounce Stainless Steel Can Tumblers featuring one of two designs from The Grateful Dead’s album covers. “…By expanding our offering from a range of Playmates to new backpacks and reusable drinkware, we’re […]

SylvanSport announced the latest addition to its lineup of camp kitchens — the Dine O Mite. Based on SylvanSport’s Dine O Max camp kitchen, the Dine O Mite was designed in response to customer requests for a similar gourmet kitchen setup with a smaller footprint that can be used separately or with the Dine O Max […]

Autumn Headwear dropped its first 83-piece collection “New Beginnings” for F/W 202o/21. The team defines the assortment as “Autumn is the season of hope. The transformation from light to dark, warm to cold and the opportunity for new beginnings. With this feeling, we focus our design on curated products influenced by where we live and […]

October 5, 2020 (Cincinnati, OH) – Green Energy Company GoSun – known for their ingenious solar ovens and appliances – introduce their latest innovation: Flatware. The size and shape of a credit card, Flatware – a pop out travel utensil set – aims to target single-use plastic head on by bringing you your own spoon […]

Hilleberg introduces two new tent models for 2021 — The Black Label Soulo BL and the Yellow Label Helags. Based on the original, Red Label Soulo, first introduced over 10 years ago, the Soulo BL is Hilleberg’s first Black Label solo tent that is freestanding, includes an integrated vestibule, and “is roomy, and excels in […]