VSSL recently celebrated its 5th Anniversary since its Founder, Todd Weimer, brought the first product to market in August 2015.
The anniversary comes as the brand is “experiencing significant growth under the leadership of President and CEO, David Marsala”, who joined the team in August 2019. “It’s been amazing to work with such a great team here at VSSL and see their hard work translate into success this year. We’ve got some big ideas in the pipeline, and we’re excited to continue the momentum,” he said.
“Dave has been instrumental in taking VSSL to new heights. In a year, VSSL’s revenue has more than doubled, we’ve added four team members, and we’ve opened up a multitude of new distribution partners and sales rep groups. Five years in and we’re just getting started,” said Weimer
In 2020 VSSL signed its first European distribution partner, Essential Basics and added additional sales groups across the U.S. including Dedication Sports Group, Ohana Sales and the Caraway Group. VSSL also added key sales partners including REI, Athleta, Uncommon Goods, and Gear Patrol.
Key product drivers include the Aid Mini and Java. For more product information go here.