LifeStraw saw its personal water filter straw sell out on Day One of Amazon Prime Day. The sell-through ensures that nearly 200,000 kids in need will receive access to safe drinking water for one school year through its global Give Back program.
The filter continues to be among the top-selling products on Day One of Amazon’s Prime Day since 2018.
“Amazon Prime Day not only extends our retail reach but also enables us to strengthen our humanitarian efforts, reinforcing our company mission. Our customers recognize that LifeStraw is not just about product performance but, more importantly, we serve a larger purpose positively impacting global communities in need. In fact, more than 2.2 billion people around the world do not have access to safely managed drinking water services, according to the United Nations,” said Allison Hill, CEO, LifeStraw.
LifeStraw’s water filter makes contaminated water safe to drink by removing bacteria, parasites and microplastics, especially when drinking directly from natural water sources (streams, lakes) or as a straw within a larger vessel.
For more than 15 years LifeStraw’s Give Back program represents one of the largest private investments in safe water for schools in developing countries and is funded entirely by consumers. For every LifeStraw product purchased, a school child in need receives safe drinking water for an entire school year. LifeStraw maintains local, on-the-ground teams of educators within each community who provide consistent and comprehensive education, follow-up, product maintenance, and data collection.
By the end of 2020, more than 4.2 million children will have received a year of safe water, with 2,210 schools benefitting from the program that has provided over 300 million liters of safe drinking water over the last 6 years.