Archives: Press Releases

Tapping into the pandemic’s outdoor trend, Crazy, the Italian apparel company that introduced the fast and light category in 1989 in ski touring, will debut a U.S. collection for men and women. The collection includes jackets, pants, vests, and accessories dropping in September 2021. Founded by Valeria Colturi, a cross-country athlete, the collection’s fabrics combine […]

Hydro Flask announced the grant recipients of its 2021 Parks for All program. The company will donate more than $400,000 in grants to 15 non-profit organizations focused on building, maintaining, restoring, and providing access to public parks and green spaces worldwide, amounting to over $1.9 million since the program’s inception in January 2017. “Hydro Flask […]

Igloo and NASCAR have released five NASCAR-branded Playmate coolers featuring custom artwork inspired by drivers, cars and the Daytona International Speedway. The launch is timed with the Daytona 500 and the start of the 2021 season. This special-edition Playmate series is licensed by NASCAR and available on February 14.   “Teaming up with NASCAR has […]

Pinarello U.S. announced its Scuderia Pinarello, a team of U.S. brand ambassadors who collectively represent a broad spectrum of committed cyclists. The Scuderia Pinarello, which means stable or team in Italian, includes eight athletes, ranging from an Olympic medalist to a gravel-racing champion, a big-wave surfer, and a community cycling advocate. “Our mission with the […]

BioLite is delivering on-demand energy with its improved Charge PD Series. The new lineup of portable power banks is designed to deliver faster, more flexible charging for its next-gen of electronic devices.  The Charge PD provides substantial power with fast delivery. The USB-C port offers safe charging up to 18W, more than three times faster […]

Igloo and Volkswagen Accessories have expanded its product collaboration with two new Volkswagen Bus stainless steel can tumblers. The special-edition drinkware joins the existing collection of Playmate coolers inspired by VW Microbus.   “Collaborating with Volkswagen Accessories has been incredibly fun,” said Brian Garofalow, CMO, Igloo. “In 2020, we started with special-edition Volkswagen inspired Playmates […]

  British sustainable outdoor brand, Finisterre, has won the Gold ISPO Outstanding Award in the Insulation Apparel category, which will be presented virtually at ISPO Munich this week, for its BioSmock, clean insulation layer that allows it to be used in a layering system or to work alone as a shell. The ISPO Jury wrote, […]

Matador Travel Equipment released its Keychain Mask, a lightweight face mask that fits into a silicone keychain case for users to have a protective mask when one is needed. “We’ve all experienced the ‘oh no’ moment when we’ve forgotten a mask and needed one,” said Chris Clearman, founder and CEO, Matador. “The Keychain Mask ensures […]

In 2020 ISA TanTec launched its LITE (Low Impact To the Environment) Sourcing program, furthering its commitment to transparency and sustainability in the supply chain. The program focuses on the sustainable use of natural resources, accountability in the supply chain, and the fair and ethical treatment of animals.  The group announced the FW2022 launch of its Greener Pastures […]

In collaboration with Marcolin Group, Adidas introduces two new Adidas Terrex snow goggles combining technical performance with contemporary sporty style.    Adidas eyewear presents two lenses designed for winter sports enthusiasts seeking clarity of vision in all weather conditions.  E-Sun Varia lenses automatically adjust to changing light conditions, covering up to three sun protection categories. […]

TriggerPoint has expanded its foam roller line with the Channel, a specialty foam roller with a recessed center channel to protect and support the spine with even muscle compression. In the high and flat surface areas, the Channel roller evenly compresses muscles to target tight and overactive muscle groups, rehydrate tissue and improve mobility. The […]

FutureStitch, Inc. announced a new partnership with TOMS. The multi-year licensing and manufacturing agreement will provide TOMS customers with sock technology manufactured by FutureStitch’s circular knitting capabilities. The two brands have made social and environmental responsibility the core of their businesses, and now they are working together to design, develop, manufacture, market, and distribute a […]

Today, Yniq and Lindsey Vonn dropped its limited-edition LV82 goggle. This new release is limited to 82 pieces, symbolizing the number of Vonn’s record-breaking victories. Within the Model Nine line, the limited edition goggles feature rose gold hardware and a silver mirror lens, designed by Vonn, a Swedish engineer team, and are handmade in Italy. […]

CHICO, Calif. (Feb. 8, 2021) – Klean Kanteen, the Climate Neutral Certified, family and employee-owned leader in sustainable drinkware, is pleased to introduce new food box storage solutions and improved food canisters. The new Klean Kanteen Food Boxes are reusable, conveniently sized and ideal for meals on the go. Made from BPA-free, durable 18/8 stainless […]

STEAMBOAT SPRINGS, Colo. (Feb. 8, 2021) — Honey Stinger, the honey-powered sports nutrition brand, is pleased to announce its 2021 Hive Elite Program roster. Twenty-seven new standout recruits join a group of 23 top returners from the 2020 squad, forming a team of athletes 50-strong to represent the brand this year in their training, competition, […]