Igloo launched its Beatles Yellow Submarine Playmate Collection inspired by the band’s animated 1968 film and album.
The special-edition Collection of three coolers — The Yellow Submarine Little Playmate, All You Need Is Love Little Playmate and Blue Meanies Little Playmate — are designed with psychedelic artwork and offer a capacity for up to nine 12-ounce cans.
“It’s been a dream fulfilled for Igloo to team up with not only one of the most iconic bands of all time but also with one of the most revolutionary animated films of all time,” said Brian Garofalow, CMO, Igloo. “We’re really excited to provide all Beatles fans with fun Playmates featuring their favorite Yellow Submarine scenes that they can take on their own voyages on land or at sea.”
Sony Thread Shop, the North American licensing agent for The Beatles, brokered the deal. For more product information, go here.
Photo courtesy Igloo