Archives: Press Releases

Deuter announced a partnership with Arrive Outdoors, the outdoor gear rental and experience company, as its exclusive vendor for rental gear. The partnership will make backpacks more accessible to customers by offering affordable packages for people interested in trying out new sports and equipment before investing in their own. “At Deuter, our core values of […]

Electrolit, has donated more than $230,000 worth of product to frontline COVID-19 medical care professionals and nurses throughout Illinois, New York and Florida. The donation marks the brand’s second contribution to frontline workers this year, totaling nearly one million dollars in contributed product. “The global pandemic has affected every community, and our frontliners have made […]

Available for both Apple iOS and Android devices, the new app seeks to help businesses in the active lifestyle industry and beyond ensure their sales channels are customer-ready all of the time, despite the obstacles to travel and communication that 2020 has brought. Prioritising frictionless access, engagement and collaboration, Myagi’s new app implements a host […]

POC has created the Aspired Collective, a “new pathway for POC to promote and grow talent in snow sports and cycling.” Focused on its safety and protection mission, POC’s Aspired Collective is designed to give athletes, and those who aspire to be one, support and opportunity to focus on reaching the top of their chosen […]

YKK (U.S.A.) Inc. announced the launch of its new Solutions Group ahead of the Industrial Fabrics Association International (IFAI) Expo. The Solutions Group was created to help manufacturers struggling with issues such as time-consuming manual processes, high scrap rate and wasted material, inconsistent quality, high inventory, multiple suppliers, and rising production costs. The group will […]

Louisville Sluggers, the Official Bat of Major League Baseball, has created four commemorative bats celebrating the LA Dodgers’ first World Series Championship since 1988. One that is expected to go fast is a 34-inch limited-edition bat in team colors with the official MLB World Series Champions logo and the signatures of the members of the […]

Aetrex announced the launch of Albert 2, its next gen in 3D foot scanning technology. The all-in-one omnichannel device is a fully integrated foot scanning system to help customers find the right fitting shoe and orthotics at retail. The Albert 2 will be available to retailers starting February 2021. “The Albert 2 is an easy-to-use, […]

Hibbett Sports announced its sponsorship of Southern Made Creatives (SMC) SMC2020 Virtual Experience on YouTube, a free event taking place on October 31, 2020, at 6 pm Central. As a Gold SMC2020 sponsor, Hibbett will host two segments —ReWork With Chanel and the Influence Panel. ReWork With Chanel The two-hour event will feature curated conversations, […]

Igloo and Marvel released the Spider-Man Cooler Collection. The products include a backpack cooler and Playmate coolers featuring Spider-Man graphics. This is a limited-edition collaboration and includes four products. “It’s been really exciting collaborating with Marvel to bring the amazing Spider-Man to life on these special-edition Igloo coolers,” said Brian Garofalow, CMO, Igloo. “While Spider-Man […]

October 27, 2020 (Lake Forest, CA) – Just in time for the holidays, etnies released a new MICHELIN package today and unveiled an etnies Veer in Yellow and a Marana accented in Blue and Yellow. Tried, true and proven to be more durable than ever, 3x more durable to be exact, etnies and Michelin have […]

Today Deuter announced their continued partnership with the Banff Centre Mountain Film and Book Festival (BMFBF.) Deuter has been the exclusive backpack sponsor for the internationally recognized film and book competition for 16 years and will continue its support through the first virtual festival beginning on October 31, 2020. “The Deuter and BMFBF partnership bring […]

Sea to Summit announces its entry into the technical backcountry tent category with two lightweight tent models, the Alto and the Telos, along with a line of accessories for Spring 2021. In partnership with Jake Lah, founder and head of design at DAC, manufacturer of tent poles, the tents offer a roomy experience in their […]

In the lead-up to the 2020-21 ski season, Rossignol’s new flagship freeride ski, the BLACKOPS Sender Ti, has received Outside Magazine’s 2021 Gear Of The Year Award. “Freeride has been an anchor point for the brand for nearly a quarter of a century,” said Nick Castagnoli, Brand Marketing Director, Rossignol Group North America. “From the […]

Smartwool, which, finishing its move this year from Steamboat Springs, CO, to Denver, gave the community a parting gift — a chairlift. On October 21, the company announced a $1.5 million charitable gift from The VF Foundation to the Steamboat Springs Winter Sports Club to fund a new chairlift at Howelsen Hill, the oldest continually […]