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Golfzon Co. Ltd. Appoints CEO for Golfzon America

Sean Pyun joins Golfzon America after spending the last 16 years in various roles at the LPGA, including managing director of international business affairs and VP and managing director, LPGA Asia, before LPGA on all Asia-related business affairs as the chief business officer, Asia.

Finisterre Appoints President and GM for North America

UK-based surf lifestyle apparel brand appointed Chris Evans as president and general manager for North America. Most recently, he was the VP of international and sustainability at Vissla and previously held roles at Patagonia and Billabong.

EXEC: Amer Sports Files for U.S. IPO

The parent of Wilson, Salomon, Arc-Teryx, and other sports and outdoor brands, filed for a long-expected U.S. initial public offering. In its prospectus, Amer touted the benefits of its “Transformation” program following its 2019 acquisition by an Anta Sports-led investor group that led to a brand-direct model, rapidly owned store expansion and accelerated growth in China.

Continental Tires Americas Hires Head of Bicycle

Continental Tires the Americas, LLC, based in Fort Mill, SC, said Shane Messner joined the company as head of Bicycle the Americas timed with the company’s recently announcing it is ramping up its presence in the U.S. and Canada with QBP as a new distribution partner.

EXEC: Craft North America CEO Talks Gaining Traction in Run Footwear

In late November, Craft Sportswear announced plans for a phased relocation of its North American headquarters to Seattle, WA, in 2024 to bolster the brand’s expansion into outdoor and specialty retail and its recent entry into running footwear in the U.S. Craft North America CEO Eric Schenker talked with SGB Executive about Craft Sportswear’s heritage, the run footwear opportunity, and why the CEO has chosen not to move to Seattle.

Saxx Taps Ecco Americas C-Suite for New CEO

Underwear maker Saxx appointed Tom Berry as chief executive officer, succeeding Wendy Bennison. Most recently, Berry was president and CEO of the America’s region for the Danish footwear company Ecco.

Wilson Opens Storefront in Mall of America

Wilson Sporting Goods Co. officially opened a retail store in the Mall of America in Bloomington, MN. The 2,600 square-foot space is Wilson’s first brick-and-mortar store in the region.