Cannondale and GT End Collaboration with Denk Engineering
Cycling Sports Group has ended a six-year collaboration with Denk Engineering GmbH, which had helped the group design its Cannondale and GT bikes, saying it now has adequate resources in-house…
OARS Reports Record Sales of Grand Canyon Raft Trips
O.A.R.S., the award-winning whitewater rafting and adventure travel outfitter, reports that they began to accept advance reservations for 2016 Grand Canyon rafting adventures in late November 2014 and the company has seen a record number of bookings place
Tommy Hilfiger Signs Rafael Nadal as Brand Ambassador
The Tommy Hilfiger Group has signed internationally renowned tennis star Rafael Nadal as global brand ambassador for its underwear and Tommy Hilfiger Tailored collections…
People for Bikes Names Nation’s Best New Protected Bike Lanes
People for Bikes released its second annual list of America's Best New Bike Lanes as well as an updated tally of those planned or under construction…
Icebug Names National Sales Manager
Icebug USA has appointed Ward Collins as its first national sales and key project manager to keep pace with the growth in the US market…
NRF: Holidays Shoppers Get Ahead with Early Deals
For millions of Americans the rush to find the perfect gift started early this year, and according to the National Retail Federation’s latest Holiday Consumer Spending Survey conducted by Prosper Insights & Analytics, the average holiday shopper has
Newton Running Appoints Public Relations Agency
Newton Running has hired Creation, a global communications agency, as its public relations agency…
Spartan Race Selects Squaw Valley, Lake Tahoe As Site Of 2015 Championship
Spartan Race, the world's premier obstacle race series sponsored by Reebok, has chosen Squaw Valley, Lake Tahoe to host the annual 2015 Reebok Spartan Race World Championship October 3 – 4, 2015…
Puma Names Rihanna its Global Ambassador
Puma and pop star Rihanna will kick off a new multi-year partnership in January 2015 which calls for the pop music start to serve as Puma's global ambassador for Women's Training and serve as the Puma women's creative director…
Western Mountain Resort Bookings Ascend in November
Occupancy and revenue figures for the 2014-15 ski and snowboard season continued their upward trajectory at 19 mountain resorts in six western states last month, according to Denver-based DestiMetrics …
Sunski Hires JAM Media Collective
Sunski, a sunglasses brand launched in 2012 on Kickstarter to target the $50 price point, has hired the boutique public relations and social media agency JAM Media Collective…
Nike Rebrands Nike ACG to NikeLab ACG
Nike Inc. is rebranding Nike ACG (All Conditions Gear), its extreme-weather sub-brand launched in 2009, to NikeLab ACG with a greater focus on urban markets…
SIA Releases Snow Show Education Schedule
SnowSports Industries America (SIA) released an updated list of free educational opportunities available to registered Snow Show Attendees during the upcoming 2015 SIA Snow Show…
L.L.Bean Ups Annual Charitable Giving
L.L.Bean's board of directors approved an increase in spending on its Charitable Giving Program to $1.9 million, indicating the retailer saw improved results in 2014…
Bushnell Supports Operation Breakthrough
Bushnell is once again supporting Operation Breakthrough as their annual holiday organization…
