SGB Outdoor

AlixPartners Sees Healthy Holiday Gains

AlixPartners released its forecast for US retail sales for the upcoming holiday season. The forecast anticipates an increase in sales revenue for retailers for the November-through-January period of 3.5 percent to 4.4 percent, compared with 2016 holiday-season sales.

Pro-Tec Signs Brighton Zeuner

Pro-Tec, the action sports protective gear brand founded in 1973, welcomed young phenom, and X-Games Park Gold medalist, Brighton Zeuner to its endorsement team.

Academy’s Challenges Continue In First Half

Moody’s downgraded the debt ratings of Academy Sports + Outdoors due to “difficult market conditions, including a highly promotional environment for athletic apparel and weak demand for firearms and ammunition,”