Fabletics, the activewear brand co-founded by Kate Hudson in 2013, unveiled its first footwear collection.
Puma formed a long-term partnership with singer, actress, and producer Selena Gomez, who will work with the brand to design product and create marketing campaigns.
Teamwork Athletic has secured the rights to manufacture apparel for each active roster player in the Major League Baseball Players Association and Major League Baseball Hall of Fame.
Snowsports Industries America welcomed Ryan Coombs to the organization in the newly created role of research manager.
Marker/Dalbello/Völkl (MDV) promoted Greg Grip to executive vice president, responsible for sales management of all three brands.
Flywheel Sports added two key executives to its leadership team. Bill Stauffer, formerly of EHE International, takes the reigns as chief operating officer. Michael Cohen joins the team from Birchbox as chief financial officer.
Camping World Holdings Inc. announced the closing of its acquisition of American RV located in Grand Rapids, MI.
Raleigh Electric and IZIP added three new territory managers to the sales team.
Big Bear Mountain Resort (BBMR) named Wade Reeser its new general manager.
Outdoor Research partnered with Locally, an online platform that helps connect consumers with in-stock products at retailers located near them.
Pro-Tec welcomed X-Games Park Gold medalist Brighton Zeuner to its endorsement team.
Seirus Innovation hired GGI Agency for the Colorado territory.
Sole partnered with sales agencies Onward Up in western Canada and ASM Sports in eastern Canada.
Etonic has chosen Ray Cook Brands to manufacture and sell golf shoes, gloves, and other accessories under an exclusive worldwide license under the Etonic name.
Spartan will live stream its men’s and women’s obstacle races (OCR) through the 2017 Spartan season on Facebook’s new Watch platform.
STX and Inside Lacrosse partnered to launch “The Season,” a year-long video and multi-platform digital content series that will spotlight powerhouse NCAA Division I programs.
The Conservation Alliance sent grants totaling $700,000 to 20 organizations working to protect wild places throughout North America.
TrackStreet, which specializes in MAP monitoring and enforcement, appointed Ryan Erickson, formerly at Teva, as VP of sales.
RYU Apparel Inc. officially opened its first Toronto retail location.
Spy named Heather Meyer its 2017 Optical Rep Of The Year.
Nordic Skier Liz Stephen joined the Madshus team roster, and will represent the brand in domestic races as well as international competition.
McDavid and Shock Doctor extended their partnership with French handball superstar Nikola Karabatic as global athlete ambassador.
Costa Del Mar, a manufacturer of premium polarized sunglasses, named T.J. McMeniman as the brand’s new vice president of marketing.
Buck Knives stated that Mike Silverberg has joined the company as vice president of sales and Chris Bourassa has been promoted to director of North American sales.
Camping World Holdings announced a multi-year partnership with Major League Baseball.
The Women’s Professional Lacrosse League (WPLL) partnered with Under Armour and Longstreth Sporting Goods, naming Under Armour the official outfitter of the WPLL.
Fanatics signed a an eight-year renewal deal with England’s Rugby Football Union (RFU).
Photo courtesy Puma