Massif announced the hiring of Christine Collins as vice president and general manager. Massif most recently worked for Adidas, where she was responsible for textile and garment production in the Western Hemisphere.

“I am extremely excited to welcome Christine Collins to the Massif family,” said Daniel Tenenblatt, president of Massif. “Her knowledge, experience, enthusiasm, and leadership skills will be instrumental in fulfilling our mission to provide revolutionary fabrics and garments to the people who love our gear.”

“I am very excited to join Massif and to build upon the company’s success,” said Collins. “I look forward to leading a talented team that is positioned to take Massif to the next level in the design, development and production of advanced technical apparel.”

Photos courtesy Missif/Christine Collins