Ugg Debuts Video Starring Rosie Huntington-Whiteley
The brand’s Global Women’s Ambassador and model Andreea Diaconu starred in the Cass Bird-directed video.
Reebok Unveils 3-D Liquid Factory
The project was spearheaded by Bill McInnis, former NASA engineer and current head of future at Reebok.
Amer Sports Says Impact From Bankruptcies Over
Parent to Wilson and Louisville Slugger sees third-quarter team sports sales return to normal in the U.S., while golf and tennis sales remain challenging.
Nike Mag Raises $6.75 Million For Parkinson’s Research
The eight-day Nike Draw, online draw and auctions in Hong Kong and London featured a limited-edition release of 88 pairs of the Mag shoe.
Fila Korea To Open Apparel R&D Center In China
Fila Korea Ltd. plans to build a new apparel development center in China and is taking steps to drive global sales of its Fila Heritage line in the years ahead, officials said at the company’s two-day global branding enhancement meeting, “Fila 20th GCM 2016.”
New Balance Names VML Creative Agency Of Record
The appointment comes as New Balance in 2017 is set to replace Asics as the footwear and apparel sponsor of the New York City Marathon, ending Asics’ 25-year partnership with the race.
Reebok Partners With Handstand Fitness App
The launch expands Handstand to New York City and Boston and comes after significant growth and a $1 million investment from Reebok, notable angel investors and startup Studio Science.
Vibram’s Arctic Grip Technology Hits Retail
Six Wolverine Worldwide brands, including Merrell, Sperry, Hush Puppies, Wolverine, Saucony and Cat Footwear, are serving as exclusive Arctic Grip launch partners.
Foot Locker’s On Our Feet Fundraising Gala Attracts Stars
Victor Cruz (NY Giants), Matt Forté (NY Jets), Chazz Palminteri (Actor), Aly Raisman (Olympic Gold Medalist) and Walt “Clyde” Frazier (NBA Legend) were among the stars attending the event held on October 18.
CCM Hockey Donates $95,000 In Equipment
CCM Hockey, a subsidiary of the Adidas Group, donated more than $95,000 in equipment to two in-need, remote hockey programs supported by Canadian Tire Jumpstart Charities.
Amer Sports Reports Challenging Conditions In U.S.
Even so, the owner of Arc’teryx, Salomon, Wilson, Louisville Slugger and Precor reported net organic sales increased 4 percent in the third quarter.
Combat Flip Flops Co‑Founder To Speak At Veterans Event
Got Your 6, a nonprofit supporting veterans, has selected Combat Flip Flops’ Matthew ‘Griff’ Griffin to speak at its annual Veteran’s Day Storytellers event in Los Angeles.
New Balance Signs Liverpool FC Manager
Jürgen Klopp, the charismatic coach of the Liverpool FC, became one of New Balance’s ambassadors following the brand’s entry into the global soccer market in early 2015.
Tracksmith Expands Leadership In Prep For Brick-and-Mortar Debut
The rogue running brand is beefing up its team amid its first e-commerce departure to brick-and-mortar shelves.
Europe’s Zalando Improves Profitability On Efficiencies
Preliminary figures from the German retailer show its adjusted EBIT margin turning positive in the third quarter versus a loss a year ago. A deal with Adidas helped.
