Adidas Signs Several Top NFL Prospects
Potential first round picks joining Adidas include highly touted defensive end Bradley Chubb from North Carolina State, Alabama Crimson Tide linebacker Rashaan Evans and safety Minkah Fitzpatrick, safety Derwin James from FSU, wide receiver Courtland Sutton from SMU, Georgia running back Sony Michel and Texas A&M wide receiver Christian Kirk.

New Digs Bolster Adidas Outdoor’s Growth Plans
Adidas Outdoor USA has opened a new office in Golden, CO, giving the company a strategic hub in the Rocky Mountains as it looks to gain share across trail running, cycling, hiking and climbing footwear and apparel categories.

Vans Opens Public Vote For The Ninth Annual Custom Culture Competition
This year, 500 qualifying schools participated by designing two pairs of blank Vans shoes illustrating the themes of ‘Local Flavor’ and ‘Off The Wall.’
Planalytics Sees Weather Taking Toll On Q1 Retail
Planalytics estimated the the cold early spring extracted $1.4 billion in sales from DIY stores and $425 million from clothing stores versus the prior year.
Adidas And Reebok Ranked ‘Most Transparent’ Brands
Adidas and Reebok have again topped the Fashion Revolution’s Fashion Transparency Index, a ranking of global brands’ social and environmental transparency and practices.

Aisle Talk Week of April 16
Top headlines from the active lifestyle industry you may have missed this week.

Hi-Tec Integration Stymies Cherokee Global Brands In Fiscal 2018
As Cherokee Global Brands integrated Hi-Tec into its portfolio and moved it from an indirect sales model to a licensed royalty model, headwinds ensued. The company on Thursday reported a loss for Q4 and fiscal 2018.

Skechers’ Shares Crash On Weak Guidance
Shares of Skechers USA Inc. were trading down about 25 percent in mid-day trading Friday after the company issued softer-than-expected sales and earnings forecasts for its fiscal second quarter following a solid start to the year.

Susquehanna International Cuts Nike’s Price Target On Executive Departures
Susquehanna International Group lowered its price target for Nike shares to $59 from $62 due to heightened risks at the company following a number of senior-level departures in recent weeks after allegations of inappropriate workplace behavior arrived.
OIA Announces Friend Of The Outdoor Industry Award
The Outdoor Industry Association (OIA) presented its Friend of the Outdoor Industry Award to Representative Elise Stefanik, Representative Erik Paulsen and Senator Jon Tester for their continued support of the outdoor recreation economy and key issues important to the outdoor industry.
Zinke Signs Secretarial Orders To Increase Recreational Opportunities On Public Lands and Waters
Secretarial Order 3366 directs certain Interior bureaus to create and deliver plans to the Department within 90 days that focus on developing or expanding recreational opportunities on public lands and waterways.
Cherokee Global Brands Earnings Plummet As Challenges Mount
Cherokee Global Brands reported a fourth-quarter loss of $45.6 million, or $3.26 per share, reflecting the impact of a one-time impairment charge of $35.5 million.

Skechers’ Q1 Profits Climb 25 Percent
Skechers USA Inc. reported earnings rose 25.2 percent in the first quarter on a 16.5 percent revenue gain. Led by the company’s international and retail segments, sales came in easily ahead and earnings at the upper-end of expectations.
Nike Community Impact Fund Awards $250,000 To Nonprofits & Schools
With the goal of building stronger communities and giving kids positive experiences with sport, play and physical activity, 21 nonprofits and schools in Portland and southwest Washington have been awarded grants totaling $250,000.

Adidas Receives German Innovation Award 2018 For Speedfactory
Adidas received the German Innovation Award 2018 for Speedfactory, the company’s manufacturing concept focusing on increasing automation.