Modell’s Sporting Goods will be joining forces with the Prostate Cancer Foundation (PCF) to raise money to advance prostate cancer research in recognition of Men’s Health Month in June.
For the fourth consecutive year, the month-long fundraising initiative will be inviting Modell’s Sporting Goods shoppers at all of its 156 locations, to make a donation to help fund trailblazing research to defeat prostate cancer and improve early detection methods. Proceeds will benefit PCF, a nonprofit organization committed to globally accelerating the development of new breakthroughs in prostate cancer and finding a cure as quickly as possible.
Due to its success last year, Modell’s Sporting Goods will be relaunching the Give 5, Get $5 shopper incentive program which allows customers to make a $5 donation (or more) and receive a $5 coupon to use in-store or when making an online purchase. Monetary donations in any amount will also be welcomed.
“Throughout our history, Modell’s Sporting Goods has been focused on programs that support families, youth, education, and physical activity,” said Tami Mohney, senior vice president and chief marketing officer for Modell’s Sporting Goods. “Our company is dedicated to making a difference by being socially conscious and being proactive with philanthropic outreach. We view each customer as our neighbor and strive to improve the quality of life for our communities. Modell’s is proud to be teaming up with the Prostate Cancer Foundation for this worthwhile cause.”
Each year, three million men in the U.S. battle prostate cancer – one in nine will be diagnosed. The PCF is tirelessly working to reduce deaths from prostate cancer by supporting and funding research. The pipeline for new research breakthroughs and innovative treatment has never been more promising, said Jonathan Simons, MD, PCF’s President and CEO. “Corporate support from companies like Modell’s Sporting Goods makes it possible to continue our work of backing groundbreaking research and talented medical investigators while simultaneously providing the latest information and resources to the public.”
In 2017, this fundraising initiative raised more than $100,000 and the goal this year is to reach $125,000. Since 2015, the Modell’s Sporting Goods has raised more than $400,000 for prostate cancer research.