SGB Footwear

How To Navigate The Trade War

Companies that are subject to new tariffs on Chinese-made products might be able to mitigate some or all of the financial impact, according to David Cohen, a Washington, DC-based international trade lawyer, who spoke at the recent SFIA Industry Leaders Summit. “You’re not sitting ducks. There are ways, there are countermeasures, that companies can take.”

Community Engagement Pays Off

Whether its coaches for BSN Sports, runners for Fleet Feet or the local Latino community for WSS, the benefits of engaging communities was spelled out loudly at a session featuring a number of retailers at the SFIA’s recent Industry Leaders Summit in Denver. The challenges in driving consistent engagement were also heard.

Puma Launches #REFORM Platform To Drive Social Change

Puma has launched #REFORM, a new platform that will give activists from the worlds of sports, music and entertainment support in championing causes and encouraging conversations around issues such as universal equality and criminal justice reform.

VF Launches Materials Source Maps For Supply Chain Transparency

VF Corp. is tracing the supply chain footprint for 10 of the company’s most iconic products through sourcing maps now available to consumers. The source maps, available on VF’s sustainability website, help ensure every step in the production of VF’s apparel and footwear meets the corporation’s standards of quality, sustainability and social responsibility.

Reebok Signs Conor McGregor

Reebok signed UFC fighter Conor McGregor to a multi-million dollar deal, according to ESPN. The report indicated the deal is worth at least $5 million.

Aisle Talk Week of October 1

Top headlines from the active lifestyle industry you may have missed this week, including BSN Sports, a division of Varsity Brands and the nation’s largest direct marketer and distributor of sporting goods to the school and league markets, completing its acquisition of Port Jeff Sporting Goods (pictured).

Brian Bowen Sr. Details Bribes From Multiple College Teams

On the fourth day of the college basketball corruption trial, the father of an elite basketball recruit testified that before his son committed to Louisville, a family friend told him four other schools, Arizona, Creighton, Oklahoma State and Texas, offered competing bids. Brian Bowen Sr. also discussed details of pay-to-play payments from youth basketball teams.

Report: Puma Signs DeMarcus Cousins

Puma has signed DeMarcus Cousins of the Golden State Warriors as the company’s latest ambassador to support the company’s return to basketball, according to ESPN.

VF Corp. To Say Bye To Reef

While acquiring Icebreaker and Altra this year amid stepped-up efforts to “reshape” the company’s portfolio, VF Corp. on Thursday reached an agreement to sell Reef, the surf-inspired sandal brand, to The Rockport Group. The divestiture will mark the first sell-off of a brand that had been part of the company’s Outdoor or Active coalitions that has driven the company’s growth for the last two decades.