SGMA: About Half of America Population Physically Active
While more than 170 million Americans are active in a fitness, team sports, recreational, or outdoor endeavor, nearly 45 million are only casually active and more than 60 million Americans are not active at all, according to the Sporting Goods Manufacture
Forzani’s Athlete’s World Launches BTS Campaign
Athlete's World, which is part of The Forzani Group Ltd., is launching a redesigned website that fuses the sports lifestyle with music. AW is also creating in-store, movie theater, and online buzz with back-to-school and online contesting promotions
aboutGolf Re-Launches aboutGolf.com
aboutGolf has re-launched the original aboutGolf.com, announced aboutGolf CEO Bill Bales. aboutGolf, which has dedicated its entire 20-year history to golf, created the new Web site to put more information in the hands of the consumer…
Asics America Seen Outpacing U.S. Running Market
Asics America Corporation is forecasting high-single-digit growth for the 2010 fiscal year, thanks to continued growth in its running footwear business and strong sell-in for its apparel business. The company is estimating that revenues will increase bet
Mark E. Thomas Joins NSSF as Head of Marketing
Mark E. Thomas has been appointed managing director, marketing communications, for the National Shooting Sports Foundation. Thomas comes to NSSF after serving seven years as director of marketing for Invisible Fence Brand in Knoxville, Tenn…
Smartwool Announces Changes in Leadership Team
SmartWool Corp. announced Mark Bryden will be leaving his role as president and general manager of SmartWool to become VP and general manager of Timberland North America. Simultaneously, the company announced that Mark Satkiewicz has been promoted to pres
Deckers Sees UGG and International Shine in Q2, but Teva’s Struggles Continue
Deckers Outdoor Corp posted a surprise second quarter profit, helped by cost controls and, to a lesser extent, higher sales. Although the company slightly raised its sales estimate for the year due to better-than-expected outlook for UGG, it maintained it
Dick’s Sporting Goods Expanding in Oregon
The effort by Dick's Sporting Goods to expand its presence in the Northwest is moving rather rapidly, according to a number of published reports and former Joe’s Sports & Outdoors management attending the OR Summer Market…
Jarden Sees Cost-Cutting Measures Boost Profits
In a second quarter that was dubbed “outstanding” by company chairman and CEO Martin Franklin, Jarden Corporation, parent to K2, Shakespeare, Stearns, Rawlings, Worth, Marmot and Coleman, among many other brands, exceeded analyst expectations by reporting
Black Diamond Announces New Distributor in Chile
Black Diamond Equipment Ltd., a global leader in the climbing and freeride ski markets, announces that Tatoo Adventure Gear will become the exclusive distributor for Black Diamond climbing and mountain equipment in Chile, effective Aug. 1 2009…
FINA Bans Use of Record-Breaking Swimsuit Technology
The Fédération Internationale de Natation (FINA) has agreed to ban the record-breaking swimsuit technology that led to 108 world records last year and almost 30 already this year, according to reports from several sources including the Associated Press…
National Shooting Sports Foundation Awards $245,000 in Grants to Shooting Facilities
To encourage the development of new marketing strategies that will motivate people to go target shooting and hunting, the National Shooting Sports Foundation has awarded grants totaling $245,531 to 12 shooting facilities around the country. This is the se
Derus Joins Elite Outdoors Development Team
Elite Outdoors, LLC, parent company of Elite Archery, announced the addition of Design Engineer, Mike Derus, to its product development team…
National Reciprocity for Concealed Carry Defeated in U.S. Senate 58-39
Last week an amendment to the Defense Authorization Bill which would have made concealed carry licenses reciprocal from state to state failed by just two votes, according to a release by the IllinoisCarry forum…
DU Commends Congressional Leadership For Efforts To Protect Grasslands
Ducks Unlimited commends House and Senate Agriculture Committee Chairmen Collin Peterson and Tom Harkin for their leadership to remove incentives from farm policy that encourage destruction of native grasslands, according to a release by the organization.
