Peak Performance has been named the official clothing supplier of the 33rd America’s Cup. Previously the sport fashion company has supported boats in the Whitbread Round the World Race, and in September Peak Performance was one of the main sponsors of the Challenge Julius Baer on Lake Geneva.

“The America’s Cup is the most prestigious event within the marine world. It's an excellent opportunity for Peak Performance to reach a new audience in a world we already are part of,” says Peak Performance CEO Jonas Ottosson. He also noted that those who sail also typically have an interest for skiing and playing golf.

In connection with the regatta, Peak Performance will launch an exclusive America’s Cup-collection. The collection will be worn by all personal during the event and will also be sold in a limited range of Peak Performance General Stores and by chosen retail stores. These will be listed on as from mid January.