Element 21 Golf Company has launched a $250,000 TV advertising campaign on DISH beginning Jan. 4, 2010 and running until March 29, 2010.
One thousand (1000) placements will air on: Fox Sports Pittsburgh, Sportsnet NY, FS Midwest, FS North, FS Ohio, FS West, FS Southwest, Madison Square Garden. The focus of the advertising campaign is to substantially increase sales in the geographic areas of USA where Element 21 golf and fishing products are just beginning to penetrate the market.
“To support our North American retailers which include Big Box stores — Bass Pro, Cabela's, Academy, West Marine, Sportsman's Warehouse, Gander Mountain and Distributors — Big Rock, Farris Brothers, Pitman Creek, Patches, Bishop, Hicks and Sports Supply, Element 21, is launching TV advertising campaign. The campaign is targeted to regions where Element 21 is seeking to expand its consumer awareness of the significant benefits of advanced technologies in the Carrot Stix fishing rods,” said Dr. N. Hearn, President and CEO of Element 21.
