PVH Corp. Announces Licensing Agreement for Van Heusen Slippers
PVH Corp. and Ashko Group LLC have entered into a licensing agreement under which Ashko Group will market and distribute men's and boys' slippers under PVH's Van Heusen brand…
Adidas Basketball Launches New Derrick Rose Campaign
Adidas unveiled its marketing campaign to promote Derrick Rose's new signature basketball shoe, the adiZero Rose 2. “The Bull” is a 60-second spot that celebrates one of basketball's most exciting players and showcases his athleticism, fearlessn
New Balance Featured in Mike Lupica’s Book
Number-one New York Times bestselling author Mike Lupica's latest book “The Underdogs” features New Balance helping a young football player, achieve his dream by sponsoring his team's season with footwear, uniforms and equipment…
Hurley Names Egeck As New CEO
Michael Egeck, the former president of The North Face and VF's Outdoor Coalition, was named CEO of Hurley International LLC. Egeck, who also served as general manager at Columbia Sportswear, will start Oct. 3 and report directly to Roger Wyett, presi
Saucony Awards Run For Goods Grant Winners
The Saucony Run for Good Foundation, established to help combat childhood obesity by providing financial support to community-based youth running or athletic programs, has announced its twelfth round of grant winners in conjunction with the first “Nationa
MTI Adventurewear Provides ACA with SUP Life Jackets
MTI Adventurewear has partnered with the American Canoe Association (ACA) to provide inflatable belt pack life jackets to support the inaugural SUP Summit this weekend in Lexington, KY and ACA's new Level 1 & 2 Stand Up Paddleboard Instructor Certifi
Austin Canoe and Kayak Launches Video Contest on Facebook
Austin Canoe and Kayak (ACK) has launched the “Why I Deserve to Win a Kayak” video contest on Facebook in a bid to grow its social media community and engage participants in convincing viewers why they deserve to win a kayak by Native Watercr
LeftLaneSports.com Acquires 119Boardshop.com
LeftLaneSports.com, a members-only flash sale site for Outdoor and Fitness enthusiasts, acquired 118Boardshop.com, a leading private sale site focused on skate, surf, and action sports, for an undisclosed sum. The acquisition comes nearly a year after the
Etnies Opens Amsterdam Flagship
Etnies announced the opening of its new Amsterdam flagship store located in Damrak, which is the entrance to Amsterdam. Etnies partnered with its key retailer, Eberhardt, to create this store which…
Mizuno Unveils New State-of-the-Art PGA Tour Workshop
Mizuno unveiled a brand new, state-of-the-art PGA Tour Workshop at the 2011 TOUR Championship at the East Lake Golf Club in Atlanta…
Sherpa Adventure Gear Hires Product, Operations and Marketing Talent
Sherpa Adventure Gear of Nepal bolstered its product development, operations and marketing ranks in Renton, WA with three hires, including….
Good Feet Partners with Tenevis Footwear
Arch support manufacturer, Good Feet, LLC and shoe manufacturer, Tenevis Footwear, have partnered together to create a customized, comfort technology shoe system…
Walking Co. Launches Give Cancer the Boot Campaign
The Walking Company announce 'Walking for Hope,' a nationwide campaign dedicated to raising more than $200,000 during October — National Breast Cancer Awareness Month…
Point6 Adds Northwest and North Central Reps
Point6, designer and manufacturer of US-made, premium merino wool socks, hired new sales representatives in the Northwest and North Central regions to better focus on their specialty outdoor dealers…
Cherokee Inc. Announces Two New Key Hires
Cherokee Inc. announced the hire of Sally Mueller as the company's chief brand officer and Jamie Curtis as its VP marketing. Both will be based in Cherokee's new marketing office located in Minneapolis…
